What happens when an idea fails? (with BCG's Martin Reeves)

#ideas #strategy

"Most new ideas fail but in the process of so-called failing they create sparks They create the stimulus the the anomalies and the frictions and the sparks which are the clues to other moves we may make on the mental model and then the fourth of the six stages is um is is the socialization of the idea an idea that isn't adopted by others I mean A does not scale and B does not evolve because as the idea passes from my mind to your mind it evolves And and of course a good idea is one that influences many types of minds That's a very necessary step and a very missing step in many corporations."

Martin Reeves is the Chairman of the BCG Henderson Institute, BCG’s think tank for new ideas in management and strategy. Martin has authored numerous books, including Your Strategy Needs a Strategy and The Imagination Machine, a handbook about how to systematically harness imagination to generate new ideas and transform businesses."

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The Imagination Machine: How to Spark New Ideas and Create Your Company's Future. Martin Reeves and Jack Fuller

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