How to make marketing videos that sell

00:00 Intro to marketing videos
00:42 Three best practice tips
02:15 Make a marketing video
04:13 Where to find templates

If you’re selling a product or service, marketing videos are non-negotiable. In this video, we show you how to make them quickly and easily.

Marketing videos are the highway billboards of the internet. A huge 84% of people claim they’ve been convinced to buy a product or service by watching a marketing video.

In this tutorial, we also share best practice tips for making marketing videos.

Tip #1: Know your audience. Not all marketing videos are created equal — you need to think carefully about who you want to see the video, where the video will be published, and what you want the viewer to do afterwards.

Tip #2: Make your video engaging for the viewer. Your marketing video can’t just be a laundry list of features and statistics. It has to give something back to the viewer. Think about what's in it for them and incorporate that into your message.

Tip #3: Learn to love feedback and testing. As a video marketer, embrace the testing phase. A/B test each of your videos concepts and take on any nuggets of feedback offered to you by a willing audience.

Oh, one more thing: don’t let budget hold you back. 66% of marketers don't make videos because they believe it's too time-consuming and 37% of marketers don’t make them because they believe it’s too expensive. Neither of those barriers are real, anymore.

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[donaldsprings]

I’m learning so I may ask questions that prob have a simple answer but that’s the beauty of learning lol so is there a time frame on when we will know if the the vids is working out or not?