《Wahaha Juice Contest》

This work was created by students in the 2019 radio and television editing class of Hainan Normal University. It has been submitted to the Organizing Committee of the 2022 China National University Advertising Art Competition and won the third prize.
List of creators: Xu Yingjia (director, editor), Liu Shuyi (photographer), Tang Mengzhi (material sorting), Cheng Fangyuan (logistics)
The intention of this advertisement creation: Wahaha juice, a promotional product, belongs to China's old brand juice. The characteristics of this juice, which is cheap, high purity and delicious, are taken as the main elements of this product. Because the current short video ads, especially the videos in Tik Tok, have some unfashionable flavor and are very grounded, we have used a relatively retro way, and can meet the temperament of Wahaha as a Chinese time-honored brand. We are going to press the juice contest to promote this product.
On the package of this work, the red color matching with the main color of Wahaha brand is also used. At the beginning, the old Chinese gong sound is used to add a retro element.
The three "contestants" in this work also perform their own duties. Three contestants who use different methods to squeeze juice are also set up to highlight the convenience, cheap and delicious of Wahaha juice.