disguise Real-time Simulation & Playback - Volkswagen Golf Reveal, New York, 2013

Spinifex Group helped George P. Johnson to unveil the new Volkswagen Golf at the 2013 New York Auto Show with a 3D projection mapping show, which pays homage to past generations of the Golf series. The 2 minute show transports the audience through an imaginative and fun journey by projecting across the car, back wall and floor. Spinifex playfully highlight, deconstruct, recontextualise, manipulate, and transform reality into illusion to create an unforgettable experience.