Analyzing Comparative Usability Test Data

Analyzing the test data and turing it into actionable insights is arguably the most important part of conducting a comparative usability test. The type of analysis you conduct depends on the data you collected during the test and who your test participants were.

Anneliis Tosine, Senior UX Researcher here at Macadamian covers best practices for analyzing usability test data. Including, confidence intervals, comparisons to industry benchmarks and comparisons to other products or systems.