Fireside Chat Series Ep. 2: Getting Clear with Your ICP and Alignment

Join us for an insightful Fireside Chat hosted by Mark and industry experts Greg Unruh and Greg Plum. Dive into the nuances of building successful partner programs. Whether you're a startup founder or a seasoned partner professional, this discussion will provide valuable strategies and real-life examples to enhance your partnership efforts.

In this episode, we cover:

•The importance of identifying and understanding your Ideal Customer Persona (ICP)
•Strategic approaches to building a focused partner ecosystem
•Practical tips for aligning partnership strategies with business goals
•Common pitfalls in partner programs and how to avoid them
•Real-life examples of successful and failed partnership strategies

Key Highlights:
1. Learn why knowing your partner's business model is crucial for effective collaboration.
2. Discover how to leverage existing relationships within your client base for warm introductions.
3. Understand the importance of aligning partner incentives with your business objectives.

Tune in now to gain insights from Greg Unruh and Greg Plum on how to build and manage partner programs effectively, ensuring mutual success and sustainable growth.

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