BING WEBMASTER - PUBLISHER OR INSTANT INDEXING TUTORIAL

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PubHub for Publishers

At Microsoft Offering, we provide our users with the best possible experience by ensuring that the search and feed results they receive are as comprehensive, relevant, balanced, and trustworthy as possible. Publisher guidelines are an important part of providing reliable and authoritative content.

Eligibility for News Publishers

News content could be distributed to both Bing news and Windows feed users, who get their personalized content through Bing, Microsoft Start, Windows, Edge, Office.

The following sites are not eligible for inclusion in the Bing news index:

Non-news sites designed primarily to market products or services
Sites with a primary purpose of unauthorized news or content aggregation
Sites that do not publish with some level of frequency
Sites publishing content that does not adhere to basic standards of grammar, punctuation, sentence structure, spelling and word usage

IndexNow - Instantly Index your web content in Search Engines

Ensuring timely information is available for searchers is critical. Yet historically one of the biggest pain points for website owners has been to have search engines quickly discover and consider their latest website changes. It can take days or even weeks for new URLs to be discovered and indexed in search engines, resulting in loss of potential traffic, customers, and even sales.

IndexNow is a new protocol created by Microsoft Bing and Yandex, allowing websites to easily notify search engines whenever their website content is created, updated, or deleted. Using an API, once search engines are notified of updates they quickly crawl and reflect website changes in their index and search results.

IndexNow is an initiative for a more efficient Internet: By telling search engines whether an URL has been changed, website owners provide a clear signal helping search engines to prioritize crawl for these URLs, thereby limiting the need for exploratory crawl to test if the content has changed. In the future, search engines intend to limit crawling of websites adopting IndexNow.

IndexNow is also an initiative for a more open Internet: By notifying one search engine you will notify all search engines that have adopted IndexNow.