UMG vs TikTok…Sh*t Just Got Real

In this episode, I discuss why Universal Music Group is removing music from TikTok. From the New York Times: "Universal Music Group, the world’s largest music company, said it would revoke the licenses for its vast catalog of songs from TikTok after its current contract expires on Wednesday if the two companies could not reach a new deal addressing Universal’s concerns over artist compensation, artificial intelligence and other issues."

My Beato Club supporters:
Justin Scott
Terence Mark
Farren Mahjoor
Jason Murray
Lucienne Kilpatrick
Alexander Young
Jason Wagner
Todd Ladner
Rob Kline
Nicholas Long
Tim Benson
Leonardo Martins da Costa Rodrigues
Eddie Perez
David Solomon
MICHAEL JOYCE
Stephen Stubbs
colin stead
Jonathan Wentworth-Linton
Patrick Payne
MATTHEW KARIS
Matthew Barouch
Shaun Samuels
Danny Kurywchak
Gregory Reedy
Sean Coleman
Alexander Verbitskiy
CL Turner
Jason Pappafotis
John Fulford
Margaret Carno
Robert C
David M Combs
Eric Flatt
Reto Spoerli
Herr Moritz Adam
Monte St. Johns
Jon Beezley
Peter DeVault
Eric Nabstedt
Eric Beggs
Rich Germano
Brian Bloom
Peter Pillitteri

[bloodnthuner]

Millions of younger generations are getting exposed to classic music and artists through reaction videos on Youtube and yet the record labels frequently take them down. Shows how clueless these companies are and out of touch with the public.

[Xsetsu]

Restricting music has never ever made me stream, buy, or listen to it.

[DirkLeibenguth]

All in all it’s a sad story for music… last year was the first year young music students complaint about the length of the songs we played during the lesson at music school. Several students said to me please let’s only play songs which aren’t longer then 60 or 90 seconds. I was totally devasted to hear something so absolutely stupid of my students… and all of them are heavy TikTok users. So what can I say: I hate TikTok

[imagiro]

In Germany we call what UMG just did "cutting off the branch you are sitting on".

[angusmacangus]

UMG is not about protecting the artists, it's about maximizing their profit.

[Diatonicth]

We need more Bandcamp, and less UMG & TikTok.

[Dead_Posey]

Thank you for speaking up!

This directly hurt us… we’re an independent artist under the UMG distribution umbrella. All our songs on TikTok were muted.


All CEOs - Spotify, TikTok, Record Labels.
They all get their bag while we all fight for “exposure scraps” artist are always last to get paid a dime.
OFF WITH THEIR HEADS!!
💀💀💀

[mandobob]

Ted Gioia just had a substack post on Universal vs TicToc among other related toipcs (copyright, etc). As always he makes some very interesting points on how regardless of the UMG/TicTok dispute resolves, the creator/artists will continue to the "on the menu" and not at the dinner table.

[leokimvideo]

This really reminds me of the Music Industry Vs Google once they acquired YouTube but with a AI bend. There's a dangerous notion that a short clip or piece of music (under 20 sec) can't be claimed by copyright or taken down. Big media and big artists have never been keen for others to piggyback onto their coin. Greed is always good with mega media.

[jonashormann]

This whole thing bothers me. I think tiktok is a very awful platform, but something about only a few music companies owning the majority of the entire music catalog, and them deciding where music is allowed to be used or not, also seems wrong. I don't know which party to root for. In fact I don't like both parties.

[Robotronpsn]

these are some of my fav videos, Rick. Artists, record companys and technology fighting. And you provide insight.

[JWLearning]

It's baffling to me in that over the last 25 years the major labels are still dominating music. An entire indie ecosystem should have emerged from the internet and yet if anything it's gone backwards. Why are audiences still under the mainstream spell?

[jazedje]

Just can't stop staring at your guitars while you speak. Man, I've never seen so many Les Pauls together in my life.

[andresimmons]

This is important news for musicians and music creators Rick! Thank you for sharing your thoughts and bringing awareness to all lovers of music brother!

[jamesfafrak]

One of the great things about now days as a musician is you don’t need record label anymore to promote your music. But it is frustrating when you want to do a cover song on any platform it gets blocked by those companies.Especially if the creator put a lot of time and effort into it. Love the videos Rick keep up the great work.

[mattspokane]

Thank you for giving the content creator perspective on this and so many different subjects.

On the general theme of blocked content: I still don't understand why bands like Led Zeppelin are so shortsighted that they won't allow you to use their music so that younger generations will learn about it and, hey, maybe even make some money for them and their kids.

[MusicOrLoseItTV]

Greedy vs Greedy. I do reviews on my channel and they almost always get flagged for copyright disputes despite engaging in legitimate fair is as is my lawful right affirmed by fair use law & rulings. Both these companies can go f themselves. YouTube too.

[rd-umsp]

if you find one artist that thinks a major publishing label cares about them, you'll find an artist that's on their payroll.

[christopherdavis]

Ok Rick. I'm ready for your opinion on the totally new Billy Joel single that dropped yesterday!!!! So grateful for all of your content. Thank you for sharing your gifts so generously. Blessings!

[TheKatraponga]

Great video, Rich. Keep posting this kind of shorter, informative videos on the music industry. Really interesting to see this without biased corporative POVs.