How finance works with innovation to create a circular economy | The Circular Economy Show

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Making the economics work is a key component of accelerating the change towards a circular economy, and how does that work with innovators and SMEs? Jamie Butterworth from Circularity Capital and Georgia Sherwin from Closed Loop Partners discussed the issue at the Innovation Day.
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Thank you for watching this video. The Ellen MacArthur Foundation is a UK charity that develops and promotes the idea of a circular economy, which - driven by design, eliminates waste and pollution, circulates products and materials, and regenerates nature.

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As a recap, the 4 factors driving the growing CE startup scene:
- Realisable profits and returns
- Sustainability imperative globally
- Technology has matured enough to create viable solutions
- Institutional investors are on the hunt for the next big bet

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