The Kulture Study: Red Velvet 'Cosmic' MV

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#redvelvet #레드벨벳 #cosmic

[NA-jdwy]

10 years in and they're still all killers, no fillers. Flawless discography!

[lennzo]

“They’re tryna kill this boy” is a pretty good summary of RV discography lol

[devoutings]

headphones aren't enough. i need to eat this song

[tudorkpop]

If you look closely, in the chair scene the “girl” actually has blue lips while the reve members have pink lips, so the girl is dead dead

[cheslavo]

THEIR BRIDGES ALWAYS SOUND SO HEAVENLYYYY!!!!

[dokidash]

My queens of being creepy as fuck while being glamorous and ethereal NEVER fail

[-wskk]

Red Velvet matches with the daylight horror concept of Midsommar PERFECTLY! Something that is very bright and happy looking juxtaposed against creepy cult happenings, it’s just perfect and 100% matches the song as well!

[artist_]

Still get chills in that final chorus even after many listens. I think this might be my favorite title since Psycho and Ive loved everything in between

[nur-boyl]

definitely giving ABBA vibes, it has very nostalgic sound that made me emotional. i love it

[blackswanzena]

From what I understand, this is the direct reference to Midsommer movie. The plot goes as: Someone from a foreign place got lost and arrived to the RV’s cult. Seulgi witnessed it and alerted the members then they brought the lost person to the cult. Then they treated the person with such care and luxury of theirs as they are now an important part of the sacrificial ritual. The person started to notice these unusual kind treatments started peeking around. The dresses they were hanging seem to be of those who were sacrificed before and they were hanging them in the honor of them. That freaked out the person and they ran but got caught again. All the smiling shots you see of them are genuine because they are so excited and happy to perform the ritual. Once they’ve caught the person, they sacrificed them along with RV members just like in Midsommer. That’s why Joy was seen tearing up, both out of happiness and sadness of being scarified. After they’ve performed the ritual, they were able to their cosmic horror of a god. The last scene of them dancing in white seems like the afterlife of those who were scarified in a heavenly place of some sort. Let me know what you think of too. I love this MV and would love to hear your take on it too.

[Ninesky]

It is inspired by Midsommar actually, it even says it at the end on the bottom but it was blocked by the captions, that's why it also gives you ABBA vibes, plus Moonshine produced this and they're also from Sweden, it's basically a Swedish themed comeback lol.

Also, the pre-chorus, literally NOBODY does pre-choruses like Red Velvet, the synths, the vocals with the harmonies, AMAZING. Red Velvet are truly the queens of concepts like this and no one can pull this off the way they do, legends.

[toledo_campos]

This MV mixes the "kill someone to make a ritual" vibes from "Peek-A-Boo" and the sisterhood in the cult from "Psycho", with the wholesome creepy and weird feeling chorus structure that also happened in "Chill Kill". Also, they using the summer queens throne to give basically an homage to Sweden, with the Midsommar aesthetic and Abba CLEAR sonic references, is wholesome too, considering the major part of RV's singles have production and/or credits from people like Sunshine and Moonshine (who produced "Cosmic" along with the all-mighty Kenzie). Also, I think ReacttotheK should explain why the chorus make me cry EVERY-TIME I listen to this song. Just incredible. One bittersweet note: as SM always fumbles with Red Velvet, since Feel My Rhythm I feel that every comeback from RV could be the last, and "Cosmic" has that disco vibes that "MAGO" had and the disbandment fear creeps in, but I trust in the cake girls that are going to fight to keep Red Velvet alive.

[destroythesoul]

I fell in love with the chorus and it made me cry (I find it very nostalgic)....makes sense that people are describing it with ABBA vibes.

[brahndahn]

it’s not an exaggeration to say this is the greatest song ever made

[riethim]

I cry every time I hear the bridge and the final chorus.

[NOOOODY]

16:14 they used the radial blur as a storytelling tool.
just like in the movie Midsommar the protagonist was drugged by the cult to brainwash her so she was in a psychedelic trip, and from her pov everything is spinning and the flowers on the flower crowns that the cult members were wearing were moving.
in the mv we’re seeing seulgi from the girl’s pov, and you can see the background is spinning and the flowers on seulgi’s crown are moving

[CookCaramier]

IMO, RV might not be the most commercially successful 3rd gen, but they are the rightful torch carrier for SNSD.

[haojiang]

I've read that Joy proposed MV idea was members travel to another planet finding their love, matches the teaser that at end they all disappeared.

[Marie]

This song feels like the slightly sinister sister to Feel the Rhythm.

[seokjinthusiast]

This has to be one of my all-time favorite RV title tracks. immaculate video and the SONG itself. The melody, the vocals, the production. Everything is so ethereal and also ominous and siren-like. Like, I'd let them recruit me into a cult with this song. The video was, , , indescribable. Your thoughts and comments are spot on. I love everything about it. I haven't loved a RV song this much since Feel My Rhythm, In My Dreams, and BAMBOLEO. Top tier Red Velvet vibes to me. I am in love with Cosmic and Night Drive.