The Big Picture: How Pro-Active Marketing Results In Successful Proposals

Proposals matter in the A/E/C industry. Marketing integrated with strategic business development initiatives is the engine that drives proposal success.

Your prospects and clients are everywhere. You know that, and now it's time to do something about it.

Leading A/E/C businesses have shifted their perspective of marketing from a proposal-focused role to a collaborative effort with firm leadership and business development that enlightens, informs, and educates prospects as they are guided through the pipeline, and engage clients throughout their life cycle.

Delivering fresh content that provides value for your prospects and clients across a variety of mediums is key to establishing thought leadership, branding, and positioning. This fosters meaningful engagement earlier in the procurement process and leads to a higher win rate.

The take-aways?

- This is an exciting time to be an A/E/C marketer!
- There is opportunity for change driven by competition and technology.
- The value of customized holistic marketing.
- Take a step back from proposals and brainstorm what proactive marketing initiatives could improve your proposal win rate and how they could do so.
- Think about how to have conversations with your business development team to gain insight into; your firm's markets, clients, and industry trends.

Join Angie Wolfe, Founder, Proposal Manager, and Master Trainer with Ideas at Dawn, and Clare Kelly, MS, CPSM - Principal Consultant, FUSE Marketing.

Clare is a professional services marketer with diverse experience and unique insight. She collaborates with owners, and marketing and BD professionals at A/E/C and CRE companies to help them know their market, engage their audience, and ignite business.

Clare's approach is to align the most fitting marketing strategies and tactics to each client's unique, strategic business development goals. She brings a life-long passion for design and construction and never-ending curiosity, seeking to uncover opportunities while creating a spark that will ignite growth for all.

Clare's work for each client is informed by a Master’s of Science in Marketing from Regis University, 17 years of experience as an A/E/C marketer, and an early career as a graphic designer for B2B clients.

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