From Duck Farmer to Billionaire: The Red Bull Story

How did Red Bull, the billion dollar company ever became the world’s most known brand? Get to know the amazing story of Chaleo Yoovidhya and how he and Dietrich Mateschitz made Red Bull such a big success.

Born to a poor Thai Chinese family, the odds were against Chaleo from the beginning. He raised ducks and traded fruit in Phichit to survive as a child together with his brother and parents.

With only a few good schools in his locality, Chaleo Yoovidhya was left with no choice, but to drop out of school to help support his family. His parents only wanted him to find a way to survive, but little did they know that he would one day become one of the richest men in the world.

This fascinating tale will show you how one man's ingenuity and hard work led to the creation of one of the world's most known brand.

00:00 Prologue
00:50 Growing up in poverty
01:50 Starting a pharmaceutical company
03:12 When things started to change
05:34 Red Bull’s massive growth started
08:50 Red Bull’s next level marketing strategy
11:06 3 Things we can learn from Red Bull

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[Daniel-kcwe]

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