How To EXPLODE Your Business In 13 Minutes ... With Dan Kennedy

- If you don't know by now, Dan Kennedy is one of the greatest marketers to have ever lived.

He is so good that I've bought all his courses, I've read all his books and even acquired his company Magnetic Marketing!

In this video I share my 1-on-1 conversation I had with Dan on stage at Funnel Hacking Live where I got to ask him some awesome questions which he gave even better answers to.

So if you want to learn how to explode your business in 13 minutes, then watch the full video because Dan shares some extremely valuable strategies and advice.

Also since Dan Kennedy dropped so much gold in this presentation, I asked my editor to share the notes from the video for you to copy and paste into your own notes.

You can find the notes under the chapters.

Chapters:
0:00 - Intro
0:48 - Welcome Dan Kennedy
1:29 - How to personality in copy to create customers for life?
2:56 - How to not bore your customers?
6:45 - How to control your legend?
8:33 - The principle of high concept
10:13 - Welcome to profit status

Video Notes:

PERSONALITY IN COPY - HOW TO CREATE CUSTOMERS FOR LIFE
There has to be a relationship, not just a series of transactions
- Things change and costs are variable
- Customers for life are key
- Requires a relationship.
- Interesting personality
- Essential

HOW NOT TO BORE YOUR CUSTOMER
1. This game is easiest if you’ve got the match right
- Superman: Not Relatable
- Batman: Somewhat Relatable
- Spider-man: PERFECT MATCH
- Built for a particular Audience

2. Understand the Audience, and WHAT THEY WANT MOST
- Under Appreciated
- Disrespected
- Overworked, underpaid
- Zig Ziglar - Perfect salesman for his audience

3. Craft your character/personality/voice to suite the audience

4. DELIVER to your audience
- SHOW UP for your customer
- Can’t sustain a relationship via booty-calls
- Email
- Paper and Ink
- Audio
- Video
- Can’t become a one-trick-pony

CONTROLLING YOUR LEGEND
If you succeed at getting people interested in you
In a relationship with you
They will talk about you to others

YOU MUST CONTROL the conversation
- Could do a lot of damage
- George Bush Sr.
- Bill Bennett
“Well, he’s not as dumb as most people think he is.”

In Advertising: EAT THE FOOD, LOSE THE WEIGHT
- Pizza
- Burgers
- Ice-Cream
- Pancakes

JUST ONE FUNNEL AWAY
- Omits a few things :)
- Simple solutions to complex problems

The Principle of HIGH CONCEPT
- Miami Vice = MTV + Cops
- Music videos with Cops

WELCOME THE PROFIT SATUS
There is a way of doing things
- An Establishment to enforce the WAY

SOME people will be quietly questioning all the rules
- Lutherism
- Blew up Catholicism
- Questioned the rules and the dogma
- Started New Way

THIS IS B.S.
- It is Magnetic
- The most welcome profit, is the least welcome to the establishment
- WAITING FOR THE RADICLES TO ARRIVE

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4. FOLLOW ME ON MY ADVENTURES:

[russellbrunson]

What was your biggest take away from this conversation?

[ggwebcast]

1. Get the right match
2. Understand your customers and what they want
3. Craft your character/personality/voice to suit the audience
4. Deliver to your audience with a multiplicity of media
Control your legend
The principle of High Concept
Be the radical they have been waiting for to arrive

[whatifoundout]

I’m definitely a forever customer (well when I eventually get the ball rolling in my business).

I’m 23 now, and this is why I’ve been a super fan of Russell since finding him online at 15. He gives us all this value..that’s a true abundance mindset, rich in the bank, but most importantly, he’s rich in heart too.

[TimShieldsPhotography]

Relationship, relationship, relationship = customer for life. And to do this you need to be the attractive character. This is the message I get loud and clear out of the Marketing Secrets newsletter (which I love). And as a result, I am about to start my own paid physical newsletter (which is scary because I don't want to be married to a newsletter for the rest of my life).

[chrisjohnston]

Biggest takeaway: The only thing you can really "own" is your customer for life...a relationship.
Everything else can be culturally lost, taken away, etc. So powerful.

[CROIXsather]

So much brilliant knowledge and strategy packed into 12 minutes of video. Watch this a dozen times, and each time you will discover a new nuance if sales and psychology.

[aloevera]

This is why 90% of the S&P 500 is intangible assets like customer lists, copyrights, licenses, patents, etc. ITS RELATIONSHIPS

[tiffanieengland]

One of the best nuggets of information I have ever heard thank you Russell and Dan !

[lubosimaboshe]

he is very good at marketing and he really understands how to appreciate customers..awesome video

[theellarayshow]

Amazing interview!! Love Dan's insight. My main takeaway is the lifelong relationship with customers that I have always been focusing on and I believe is the most valuable thing to achieve. It's good to hear that from someone like Dan. 🔥🔥🔥

[OrganizationMagic]

Welcome The PROPHET Status! Profit works too, but I believe the intention behind that phrase is becoming the leader people have been waiting for.

[TheBusinessHandyMan]

This is so dope. My biggest takeaway is the developing a relationship part.

[keithdmello]

I'm mind blown with Dan's clarity of marketing

[maxkarpushko]

How do you stay authentic while crafting your character, personality, & voice to suit your audience?

Should crafting be thought more of as adjusting? To me crafting is creating something from scratch to fit, hence lacking authenticity. Adjusting your style still keeps the authenticity.

Which is Dan referring too?

[T_WTX]

Owning customers. Sure, a metaphor, but a quite telling one. Freedom as defined in the declaration of independence means a free person cannot be owned. If you are owned by someone else, you're a slave. Language reveals a lot about how you think.

[jamesconti]

Will this book be released like you said at FHL? :)

[aleksandrazurawpathology]

I want this story selling book, where can I get it?

[pricillapilling]

Where Can I find this book . Is it out yet Russel ? 👏👏👏

[yasinnabi]

this is so beautiful, one of my best to watch for today !

[j.kallmeyer]

Where can we buy Magnetic Storytelling?