Finance - it is cool

• Commodification as the deprivation of financial products and services of their specific properties, because of what the competition between them becomes mainly price-related.
• Commoditization consequences in the market of mobile communication – how have regulators and participants of the market adapted for the new reality?
• What does commoditization mean for the bank market and how will it globally influence on bank business and its profitability?
• Do the European banks agree with transformation of financial services to commodity and how do they react to these tendencies?
• Is it necessary to add money in friendship? Can social networks turn into a show-window for banks?

Moderator: Viktor Dostov, Chairman of the Board, Association of participants of electronic money market and money transfers.

Speakers:
• Raoul Van Engelshove, Vice President of IBM Europe, division of financial services
• Lora Zemlyanskaya, Head of the Research Center, Deloitte
• Yuri Ivanov, director of e-commerce, VKontakte
• Andrey Makarov, Director of the Department of Financial Technologies, public JSC"MTS"
• Dmitry Pshek, Art Director, Yandex.Money
• Vadim Rumyantsev, Head of Mail.Ru Group, Money
• Yaroslav Shuvaev, Head of Research and Development Department, PJSC "Ak Bars" Ban