What is a strategic roadmap & Why do you need one?

Strategic roadmaps can, among other uses, be a great tool to facilitate communication and alignment around your strategic plan. By offering a comprehensive view understandable by everyone, strategic roadmaps communicate what your organization is going to do, and why it’s going to do it in a way that sparks the sort of conversation that companies need to better anticipate the future.
But as with many experiences in life, the value of strategic roadmaps resides as much in the process as the end result. In this 10 minute presentation, Keith Duncan, Customer Success Management Director for NPD at Planisware, demonstrates why that is.