Customer Retention Strategies | How to sustain customer loyalty

Customer Retention Strategies | Although as much as 95% of Thailand marketing budgets are spent on acquiring new customers. The path to profitable growth is by retaining existing customers. Only a 5% increase in customer retention can increase a company's profitability by 75%. And 80% of the company's future revenue will come from just 20% of the existing customers. This is a good reason to not only concentrate on acquiring new clients but on customer loyalty and focus on creating good customer retention strategies.

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