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MIAXMON NEW SETUP | #ANewWayToPLAY | Hunter Boots
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Taking gamers outside for our PLAY campaign
Ever wondered what happens when gamers go outside? We find out in our new PLAY campaign, as we take influential gamers Alhan Gençay and Mia Monaghan away from the screen and into nature to discover a new way to PLAY. Through the unexpected and absurd, somewhere between online and IRL, we explore a fun new perspective on “play”, drawing on gaming stereotypes, lexicon and nostalgia – inspired by the creativity of our PLAY family.
Under the moniker MIAXMON, Mia has amassed a huge following across Instagram, TikTok and Twitch as a gamer, presenter and streamer known for her creative and colourful aesthetic.
Follow us on:
Ever wondered what happens when gamers go outside? We find out in our new PLAY campaign, as we take influential gamers Alhan Gençay and Mia Monaghan away from the screen and into nature to discover a new way to PLAY. Through the unexpected and absurd, somewhere between online and IRL, we explore a fun new perspective on “play”, drawing on gaming stereotypes, lexicon and nostalgia – inspired by the creativity of our PLAY family.
Under the moniker MIAXMON, Mia has amassed a huge following across Instagram, TikTok and Twitch as a gamer, presenter and streamer known for her creative and colourful aesthetic.
Follow us on:
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