Ep. 38 Gucci Gang: The Gaudy Designer Series Cars of the 1970's

A classic car connaisseur tells the story of the limited run Designer Series and Editions on American luxury cars back in the 1970's . Who the hell was fashion conscious enough to buy a Gucci / Pucci / Versace / Givenchy / Cartier or Levi's edition with queationable interior styling and colors?

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Enjoy!

[taridean]

Hold on...A Dutch guy doing an anglicised version of an Italian accent 😂. That is just gold. How can you not love this channel.

[dasbrot]

as garish as they might be, these interiors still beat 90% of the soulless, monochrome dungeons that we see today.

[captlazer]

As a kid of the 70's, I remember a friend in the neighborhood was all excited as his dad was getting a new car. Went to check out the fuss and there it was... a Gremlin with the Levi's interior package. Outside of Jaws, the most horrific 70's thing I experienced.

[TRGRFNGR]

I can tell you that living through the 70's was fun and we didn't consider any of those plaid interiors and large stripped bench seats as tacky. It was just fun.

[The-Sea-Dragon-]

Mel Brooks satires this era perfectly in ‘High Anxiety’ when the lady steps out of the Louis Vuitton pattern car in a matching trouser suit!

[SkyRocker]

I'm gonna be honest, I like your old "Di Caprio" face on the title image a lot more. Always made me smile.

[markw]

Worked at a Lincoln dealer in the 70’s, loved it when the the sales manager ran back into the shop asking for “the Pucci”….

[eddstarr]

Lincoln had a good thing going and they didn't stop when the 70's ended. I remember the 1993 Jack Nicklaus Edition Lincoln Town Car as Lincoln wanted to grab more of the Masters Golf Tournament class away from Cadillac. It seemed to work because Jack Nicklaus really loved his Town Car and promoted the entire Lincoln lineup.

[jsplicer]

Hats off to AMC yet again proving they can find untouched market niches and capitalize on them.

[stephenbacks]

Fiat did have the Gucci edition 500 until very recently. I do remember the Gucci Cadillacs, having grown up in the Miami area. The hood ornament lasted about 5 minutes, before it was snatched off.

[johnclements]

I had two 1978's, an Emilio Pucci Mark V and Town Coupe in Brown with Tan vinyl top and Tan leather interior. For all their poor fuel economy they were a joy to drive and made you feel special (not in any snob sense though). Were I to buy another one, I'd take the Town Coupe as it was more practical with a large and deep trunk.
Amazing to look back at the dealer paint and interior albums, shame you don't have the same choices today.

[RidinDirtyRollinBurnouts]

From the top of my head I can name off at least 2 "designer" models still made in the past 2 decades or so: Ford Explorer Eddie Bauer Edition, and the Chrysler 300C John Vavarshos Edition. Didn't realize this was the latest in a long trend until watching this video.

[mavrickmiller]

I'm not gonna lie, I think the Levi's Gremlins are so cool, I would love to own one.

[kellingtonlink]

There was a mid-80s … ‘Frank Sinatra Edition’ for the Chrysler Imperial. I believe it featured a Cartier Crystal hood ornament and it was only available in a bespoke blue representing the ‘Chairman’ himself, Mr. Sinatra’s “Ol Blue Eyes’ nickname. I was a huge fan of the Bill “Styles change, true STYLE never changes” Blass Lincoln Continental Mark V. I absolutely loved these (pimp mobile/70s Custom Van/malaise era) videos… they are always brilliantly entertaining! Keep up the great work. Cheers!

[jmi]

This channel is like my childhood's dream wishlist. Take a pimpmobile, add whitewalls, woody sides, Gucci trim, and above all it must be an Australian ute. Why? why not?!

[mrjon]

Those Continentals were the pinnacle of automotive comfort and beauty. I'd sure love to own one sometime.

[jpadicecoffee]

The car interiors of these 1970s designer's edition are the best I've seen. These big cars is like carrying your living room with you.

[PedroConejo]

Citroën still occasionally produce designer series even down to this day. The Rip Curl editions of several of their cars have continued as well as Elle, Saint James, Jean-Charles de Castelbajac, and others.

[Zecrid.]

11:44
Nice job using a shot of the Bonneville MK VIII. That car has a really cool history, even though it raced and claimed a speed record at Bonneville. Lincoln absolutely did not like that it achieved that feat and hid it. This is because the engineers actually did the race against Ford's wishes to test the car's limit. Only slightly modified (roll cage and a few other minor changes to the suspension and transmission) got that car to 182 MPH averaged between the two runs. On the second run they gave it so little time to cool off from the first sprint that the transmission fluid was 250°F and the engine oil was 275°F at the *start* of the second run. What an awesome boat of a car

[halepauhana]

Laughed at the Jay Leno reference! We had a Gremlin in the 70s, but it wasn't the Levis edition, it was bright yellow with a big black stripe, like a bumblebee. Easy to spot in a parking lot! Traded that for a 77 Monte Carlo, then a 79 Cadillac Seville, and eventually the Eddie Bauer edition Ford Bronco II.