What is community engagement and how do you build it?

The one primary challenge communities face in building growth and traction is engagement - how do you keep people coming back and participating?

In this video I explore what community engagement is, why it matters, how we measure it, and how to build it.

Other things you might be interested in:

ℹ️ℹ️ The Community Leadership Core ℹ️ℹ️

Deliver consistent community/devrel growth and engagement results every quarter.

We provide hands-on coaching, training, and accountability...all tailored to your company...that helps you to deliver clear, consistent results every quarter with less stress and frustration.

Our members include Dagger, ARM, Linux Foundation, Zeplin, Adobe, Unison Cloud, JourneyApps, Cloud Native Computing Foundation, Dragonfly, World Health Organization, and many others.

What our members say:

** “CLC has become a core part of our company strategy. I completely recommend it for anyone who takes their community seriously.” – Adam Christian, CEO at Stateful

** “CLC has been immensely valuable, providing an excellent framework for engaging with my community right from the outset.” – Revital Barletz, Head of Community at Monada

** “CLC has led to numerous innovative initiatives.” – Taylor Dolezal, Head of Ecosystem at Cloud Native Computing Foundation

** “CLC has been instrumental in helping us get results, not just with our community, but also with content, events, messaging, on-boarding, and more. Highly recommended.” - Kunal Nawale, Founder and CEO at SigScalr

** “CLC has given us the tools to prioritize our objectives and the support to execute on them.” - Phillip van der Merwe, VP Business Development at JourneyApps

---------------------------------------------------

📧 Bacon Bulletin 📧

A weekly fast-track to community growth and engagement...direct to your inbox.

Let's be real...building a community/devrel is challenging and stressful. Make your life easier and more productive with a FREE weekly dose of tips, tricks, techniques, and training that keeps you motivated and moving forward.

[asapgareth]

Generally when I see clients / contacts with underwhelming engagement on an online or physical event it's almost always down to either 2 things:
1. Lack of quality content, nothing new etc
2. Badly communicated (branding, graphics, social content, buzz and build up, gorilla tactics)

I may be biased as a design strategist, but it's a regular flaw. People need to 'want to belong', value and desirability is key.

[sociallyconstructedonline]

Awesome video! I would definitely add though that one of the big issues about the engagement trap that a lot of people have is that they are deeming "engagement" with the lowest-quality scores. I highly recommend that in addition to the behaviours you are implementing "quality" metrics that allow you to determine whether their engaged activities are actually useful. :/

[Eemilitokabokaworkd]

So clear & simple key! Thanks for that

[JoostBoers-AutoWeek]

Thank you Jono! It's a rather logical way to work however this video gave some insights to build on. Good initiative to go into this subject.

[clocktoweradvisors]

I appreciate your clear way of breaking down engagement metrics and growth mindset, Jono!

[nitinvasanth]

Great video Jono ! Love your consistency. Some very key points discussed

[hermannlabou]

I really appreciate the video. Thank you, i will come back if i have a question.

[tracybannon]

Very much appreciate the focus on low friction interaction events. Like any set of metrics, DAU/MAU seems a good starting place though will always be based on your unique context. Thanks Jono!!

[the_flyingsage]

Thanks for this Jono. Great video with a lot of value. A question that is coming up for me is to what extent should a community manager directly invite members to engage? Or in other words, to what extent should community managers reach out to solicit engagement?

[kim_mcmahon]

Question - for active users, what is the thinking for measuring daily against monthly instead of (for example) monthly against total? For example in Slack, I know how many people have subscribed to our channel and the weekly active. Why not divide weekly active into my total to get the % active?

[EndUserSharePoint]

20% engagement rate is extremely aggressive when it comes to larger communities. I have found through anecdotal experience that even a relatively small community of 10, 000 will have a difficult time getting 2000 people to engage on a regular basis. This insight is from building multiple, large scale communities over the past 20 years. I, too, saw the 20% number in the Spotify video talking about their guilds, but find it hard to reconcile with what I've seen.