HubSpot Custom Objects Crash Course for Beginners

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Curious about HubSpot custom objects and if they could help your business? Watch the Custom Objects Crash Course for Beginners - the first video in this series that breaks down basic questions about HubSpot custom objects. In this video, you'll dive into:

- What is a HubSpot custom object?
- Should you use a custom object?
- What are popular use cases for custom objects?

Join HubSpot's Kyle Jepson and Lynton's Daniel Lynton as they discuss the basics behind brainstorming, creating, and maintaining a custom object.
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Nice video. I hope you can reply me on this one: We were thinking of adding custom objects with the aim of nornalizing data in the background. The amount of columns part of default objects is exploding, where many columns dont actually contain data because they are only relevant to a specific sub-category. From a data governance point of view, this is becoming increasingly difficult to manage/maintain, analysis is also becoming difficult. Considering data quality, different rules to apply etcetc.
Any advice?

effortLus