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What is User Onboarding, and Why is it so important?
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The quality of your user onboarding determines, whether your product is going to be successful or not.
Welcome to UserGuiding Fundamentals series, where we tackle the product and growth concepts that SaaS businesses struggle the most with, with explainer videos.
In this video, we explain what user onboarding means, and how it affects your business.
User onboarding is the crucial process that starts from the first login of a new user and ends up in their aha moment, and usually beyond. During this process, they see first-hand the value product offers and how to achieve it.
User onboarding is what determines whether the product or the service and the business are going to be successful or not as it has a direct influence on every important metric.
First off, it is directly related to product adoption and feature adoption rates. Users decide whether to adopt the product and its features until the end of the onboarding process, and a well-designed onboarding can help users see the value of the product first-hand.
Second, it has an active say in the early user retention and churn rates. Most users stop using a product because they don’t know how to use it, so if the path to value is obstacle-free thanks to the well-designed user onboarding, the user must see how it will contribute to them during the next few months.
Third, the well-onboarded user is likely to go beyond being a regular customer, turning into a fan of the business and the product or service. Users who advocate for a product will recommend it in their communities, creating free marketing campaigns that end up in revenue.
And lastly, the best way to reduce the need for customer support in a user’s journey is onboarding properly. Only by doing this, the questions that are related to the functionality of the product can be answered initially in an effective way and stop being directed to customer support in the later periods of the user journey.
00:00 Intro
00:23 What is User Onboarding
00:45 Stages of User Onboarding
02:14 Why is User Onboarding Important
03:25 Outro
#saas #useronboarding #product #growth
Welcome to UserGuiding Fundamentals series, where we tackle the product and growth concepts that SaaS businesses struggle the most with, with explainer videos.
In this video, we explain what user onboarding means, and how it affects your business.
User onboarding is the crucial process that starts from the first login of a new user and ends up in their aha moment, and usually beyond. During this process, they see first-hand the value product offers and how to achieve it.
User onboarding is what determines whether the product or the service and the business are going to be successful or not as it has a direct influence on every important metric.
First off, it is directly related to product adoption and feature adoption rates. Users decide whether to adopt the product and its features until the end of the onboarding process, and a well-designed onboarding can help users see the value of the product first-hand.
Second, it has an active say in the early user retention and churn rates. Most users stop using a product because they don’t know how to use it, so if the path to value is obstacle-free thanks to the well-designed user onboarding, the user must see how it will contribute to them during the next few months.
Third, the well-onboarded user is likely to go beyond being a regular customer, turning into a fan of the business and the product or service. Users who advocate for a product will recommend it in their communities, creating free marketing campaigns that end up in revenue.
And lastly, the best way to reduce the need for customer support in a user’s journey is onboarding properly. Only by doing this, the questions that are related to the functionality of the product can be answered initially in an effective way and stop being directed to customer support in the later periods of the user journey.
00:00 Intro
00:23 What is User Onboarding
00:45 Stages of User Onboarding
02:14 Why is User Onboarding Important
03:25 Outro
#saas #useronboarding #product #growth
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