Here's the current TAG Heuer situation.

Why are TAG Heuer watches so hated online? Well, in this video I am attempting to explain why it seems that TAG Heuer is so hated online!

✅ Here's where you can find the stunning vintage Heuer Chronograph

Check out these channels for more TAG Heuer content:
Mentioned at [03:00] @TimepieceChronicle
Mentioned at [03:55] @TheoandHarris

Skip to chapter:
0:00 Intro
01:46 Brand heritage doesn't match current marketing campaigns
03:48 The various brand identities do not mesh
06:27 People just love to hate lol

So what's your take on TAG Heuer? Do you own one? Let me know in the comments down below!

As always, thank you for watching this video!
❤️ Jenni

[michaelwallace]

Somewhere in Eastern Europe there's a bus window missing a curtain.

[DanijelTurina]

If it were up to the Internet "consensus", everybody would have the same five watches in their collection.

[MarkOBrian]

I have a tag and Rolex, buy what ever the hell you want. You shouldn’t give a shit what the watch community thinks most of them can’t even afford half the watches they hate on.

[PukaHeadMan]

I’ve owned a Tag Heuer for 36 years and it’s still going strong. It takes a lot of punishment and still works like a charm.
I think the company lost a lot of customers when they went larger with the men’s watches and neglected the smaller wrist sizes.

[secordman]

Imagine not buying a nice well-made watch because the "watch community" doesn't like it.

[IngloriousBaller]

My starter watch was a Tag Heuer Formula 1. I always wanted a Tag because it was what my Dad had and I was thrilled when I finally got mine. Regardless of what the watch community says about them I will always cherish my Tag even with the issues that brand has had. Its about how the watch makes you feel.

[haydynnfike]

I have a TAG, Rolex and Tudor and honestly I just rotate through them kinda based on my mood and what I’m wearing. It’s a very well made time piece. My only complaint is it’s quite bulky but I kinda knew that going in because it’s a Carrera. Wear what you like, don’t listen to haters.

[HelloJP-pn]

Non-watch person: "Is that a TAG Heuer you are wearing?"
Me: "No, it's a Tudor"
Non-watch person: "Never heard of it!"

[maxpeters]

I've owned several Tags for quite a few years, and have never had a problem with them. I own over 60 watches and consider Tag Heuer to be excellent buys.

[shezzasid]

I personally love Tag Heuer and have from been young. They have always been the one that catches my eye when I look through a shop window. And a few months ago I finally bought my first Tag Heuer. Some watch snobs might critise it and even more so that the one I bought is a Quartz but I don’t care I absolutely love it and I could happily wear it every day

[intellips]

I’ve been reading some of the comments, and find it appalling the way some people seem to attach their self esteem to their perceived knowledge of watches, and crap on other people for their enjoyment of a brand. If you own a Tag, and love the experience, don’t listen to these insecure and shallow people.

[MrAlcmj]

The strong history and connection to Motorsport is what leaves room in my heart for Tag Heuer.

[JimIBobIJones]

As someone who owns a Tag Heuer and is a fan of the brand, it is still understandable why they are so relived. Its a mix of their overly dumbed down "mainstream" marketing and snobbery from the collector community.

Alongside Rolex, Omega and Brietling, it is one of those watch brands that literally everyone knows. You will be surprised how many people aren't even aware of the "holy trinity" (AP, Patek and Vacheron Constantin) but are familiar with Tag. TH has really leaned in on the brand recognition and has tended to push hard on the brand and release relatively mediocre/average watches alongside more interesting pieces.

This, alongside the snobbery of "enthusiasts" and collectors for overly mainstream watches has led to Tag being looked down by the collector community.

It also hasn't helped that Tag tends to throw in ebauche ETA movements into the majority of their watches but charge in-house or near in-house prices. Nor has the fact that they tried to pull the wool over consumers' eyes multiple times with their marketing, such as by claiming that the 1887/Heuer 01 movement was a design they developed themselves rather than one purchased from Seiko (great movement by the way, a very impressive, modern column wheel - love it in my 1887 Carrera). But also to be fair to Tag, everyone in the market does this - from Bremont claiming a La Joux Perret movement as being "in house" to Breguet re-purposing an old Longines/Lemania movement as their "in-house" workhorse.

At the end of the day however, I doubt Tag are losing any sleep over this - their mainstream appeal and recognition has only helped inflate their market share and - moreso than more "Premium" brands in the group like Zenith and Hublot - has strengthened its position as the flagship of LVMH's stable of watchmakers. They have more market share than Brietling, IWC and twice that of Vacheron Constantin by value.

[chriscoughlin]

If you haven't seen it already, Urban Gentry does a nice video on TAG Heuer that includes a tour of their facilities. I am new to the watch hobby but I have no problem buying a TAG. If you like it that's all that matters.

[NateOhsChannel]

TAG Heuer is as recognisable as Rolex. Before I was “into” watches, TAG Heuer and Rolex were all I knew. When I though of High end watches, these are the two brands that came to mind.

[BiffTannenBTTF]

Vintage Heuer is amazing. They're moving in the right direction today I think. It's tough to rebrand a company quickly.

[richierich]

I don't hate any brands not even Invicta, Tag are often the first "expensive" watch that people buy and can introduce them to the hobby for that reason alone they have their place.

[FaronPharo]

My Monaco is as tough, accurate, beautiful as any of my Omega, Tudor, Sinn. Go your own way and be your own collector

[JavierRodriguez-jwxv]

For some reason I love the aquaracer line, old or new. They have their own take on the diver category and whether its quartz or Automatic, they look stunning

[JenniElle]

I made the unforgivable mistake and mixed up Squirtle with Blastoise - my apologies!! :-D (its called Shiggy in German btw)