How have sports analytics changed the NBA? | ASU Online

In this video, Daniel McIntosh, a professor for the W.P. Carey School of Business explains some of the reasons behind basketball coaches' decisions during games. Coaches use talent identification to determine where to place players on the court with factors such as height, wingspan or hand size ratios. McIntosh also highlights how utilizing data analytics from past generations can influence plays on both defensive and offensive sides during a game. If you’re interested in exploring these subjects further, a sports business degree would be a great fit for you.

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