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AI Data Enrichment: The Future of 3rd Party Data in GTM
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Third party data is the lifeblood of every B2B GTM org. Without buyer contact information, company insights and intent signals, it’s really hard to reach out to the right person at the right time with the right message.
Our friend Mikhiel Tareen, Co-Founder of Seam AI, interviewed experts Conrad Millen, Sr. Director Marketing Operations at Rippling, and Marshall Hamilton, Director, Business Systems & AI, about how they enrich their sales and marketing systems with actionable insights at scale.
Join them and learn:
• What AI enrichment is and why it changes everything
• How to tap into the new data goldmine: the web
• A step-by-step guide to implement AI enrichment
• Real world applications and use-cases from Sprout Social and Rippling
Our friend Mikhiel Tareen, Co-Founder of Seam AI, interviewed experts Conrad Millen, Sr. Director Marketing Operations at Rippling, and Marshall Hamilton, Director, Business Systems & AI, about how they enrich their sales and marketing systems with actionable insights at scale.
Join them and learn:
• What AI enrichment is and why it changes everything
• How to tap into the new data goldmine: the web
• A step-by-step guide to implement AI enrichment
• Real world applications and use-cases from Sprout Social and Rippling
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