The Key to Selling Beverage Alcohol in Different US Markets

Each state in the U.S. regulates beverage alcohol in its own unique way and each major city in the U.S. has its own culture. When selling to retailers across the U.S., it's important to take culture, demographics, and their specific needs into account. In this presentation from Bar Convent Berlin, Chris Ladas, Founder of XAL Consulting, uses Miami, Las Vegas, and New York as examples of how different regions can require different approaches in order to make sales.

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