What Would an Uber Acquisition of Expedia Look Like?

Skift Research’s Seth Borko discusses Uber, Expedia, and the quest for the perfect travel superapp.

Key Points
- Uber is reportedly exploring the acquisition of Expedia, which would significantly impact the travel industry.
- The potential merger could help Uber move closer to becoming a superapp by expanding its travel offerings.
- There are challenges and risks, including regulatory scrutiny and potential impacts on Expedia's current business model.

Summary
A report suggests that Uber is considering acquiring Expedia, a move that would mark a major shift in the travel industry by potentially transforming Uber into a superapp. While the merger could offer strategic benefits by combining Uber's existing services with Expedia's rich travel inventory, it also poses challenges such as regulatory hurdles and potential impacts on Expedia's established B2B business model. The deal, though speculative at this stage, has sparked debate about its implications for competitors and the broader travel market.

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