How To Use Google Ads Auction Insights Report

In this video I show you how to use the Google ads auction insights report.

The free auction insights report that Google provides is a fantastic tool for working out how your Google ad results compare to your competitors.

For Google ads competitor analysis, this tool is really useful. Here I show you how to do use the auction insights report.

You can use the Google auction insights report to not only analyze your competitive performance but also to make optimization decisions.

#googleads #googleauctioninsights

CHAPTERS:

0:00 Intro
0:17 Where is the Auction Insights Report
1:29 How to use the Auction Insights Report
6:56 Segment data
9:06 Don't miss this

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[HiteshKriplani-hy]

Hey Ben, Thanks I can't see any of my competitors in my Auction Insights? but I know they are there? is there a way to add them manually? if not how to check what they are bidding and how can we bid higher?

[hasanaman]

Great to have a refresher course on Auction Insights. Thanks as always, Ben.

[naomikoopmans]

Hi Ben, thanks again for a great tutorial. Question: is 23% a reasonable Impression Share? Thanks

[limitlessayla]

Awesome video! We have been doing Google ads for 2 months and we have no numbers in Overlap rate, Position Above rate, and Outranking share, we are an HVAC service-based business. How do I generate growth in those numbers?

[scalpink]

I'm a musician, and have a lot of recording experience. Your room sounds like there's too much reverberation. You could sound treat it to make the audio sound better, or there are a few plugins that remove natural reverb, but it's not as good as sound treatment.

[sicarty]

Love this ben. Can we get a clicks vs conversions strategy video? When to use and when to change