How Leaving NIKE Made Roger Federer $600 MILLION?

"The Strategic Move That Netted Roger Federer $600 Million 🎾💰"

Roger Federer, the tennis legend, not only made history on the court but also off it with a groundbreaking sponsorship decision. In a bold move, Federer ended a decade-long partnership with Nike, worth $10 million annually, seeking a deal that better reflected his market value. In 2018, when Nike offered to renew his contract for the same amount, Federer decided it was time for a change.

Enter Uniqlo, the Japanese clothing giant, which recognized Federer's unparalleled value and offered him a monumental 10-year deal worth $300 million. This deal was exclusively for clothing, leaving Federer with the freedom to explore footwear endorsements separately.

Federer seized this opportunity by partnering with On, an emerging running shoe brand. His deal with On wasn't just lucrative; it was strategic, granting him a 3% stake in the company. As On's valuation skyrocketed to $10 billion, Federer's stake surged in value to an astonishing $300 million. When combined with the Uniqlo contract, Federer's total earnings from these deals reached a jaw-dropping $600 million.

Federer's savvy negotiations and willingness to explore new partnerships not only doubled his sponsorship income but also solidified his status as a marketing powerhouse. This story exemplifies how Federer's keen sense of his own worth and strategic risk-taking propelled him into an elite class of athlete entrepreneurs.

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