Its all in our nature campaign 🌿💚 [Case video English]

The "It's All in Our Nature" campaign is a joint project by the Slovenian Tourist Board (STO) and the Olympic Committee of Slovenia (OKS). It emphasizes the deep connection between Slovenia’s natural beauty and its top athletes.

The campaign plays on the dual meaning of the word "nature", referring both to Slovenia’s breathtaking landscapes and the resilient, ambitious character of its people.

Featured in the campaign are renowned Slovenian athletes, including Janja Garnbret, Tadej Pogačar, Kristjan Čeh, Andreja Leški, Toni Vodišek, and the women’s national handball team and also paralympians Lena Gabršček and sitting volleyball team, Franček Gorazd Tiršek, Živa Lavrinc and Dejan Fabčič, their achievements are showcased alongside stunning imagery of Slovenian landmarks, such as Lake Bled, the Soča Valley, Piran, and the Postojna Cave.

The campaign highlights Slovenia as a prime destination for active experiences, emphasizing its commitment to sports, a healthy lifestyle, and sustainable values.

Check out all campaign results in the video.

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