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Keynote session: Entering the era of data renaissance - Part 2
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Part 2: Entering the era of data renaissance - Harnessing the power of data fracking to gain the competitive edge
In this follow-up to his keynote, Ed King, CEO of Openprise, outlines a bold and forward-looking strategic roadmap to navigate the third era of go-to-market data: the First-Party Data Renaissance. This vision is about empowering organizations to master their data, harness AI, and operationalize insights to gain a sustainable competitive edge.
Key highlights:
- Building data mastery: The tools and strategies needed to handle growing data volumes, extract value, and react dynamically in a rapidly evolving AI-driven landscape.
- Three strategic pillars:
- Data supply chain management: Streamlining third-party data acquisition and operationalization with a buyer-centric approach, supported by innovations like automated acquisition and account hierarchy builders.
- Data fracking: Economically extracting and leveraging hard-to-access first-party data from unstructured, non-traditional, and community sources to separate signals from noise.
- AI integration: From embedding AI into automation to enabling custom AI-powered solutions tailored for specific use cases, Openprise is paving the way for accessible, actionable AI.
- AI-Agent technology: Introducing "AI Interns" to automate repetitive tasks, dynamically integrate AI tools, and build role-specific AI agents, simplifying complex processes without the need for in-house data scientists or engineers.
- Enhancing user experience: Leveraging AI for documentation automation, process optimization, and intuitive design to make every process more efficient and user-friendly.
Whether you're looking to streamline your data supply chain, unlock hidden data value, or embed AI across your operations, this roadmap provides a clear guide to future-proof your organization in the data-driven era.
Check out more sessions and resources here → Open24 Agenda
Don’t forget to like, comment, and subscribe for insights on leveraging data and AI to transform your operations!
#GoToMarketData #FirstPartyData #AIIntegration #Open24 #DataAutomation
In this follow-up to his keynote, Ed King, CEO of Openprise, outlines a bold and forward-looking strategic roadmap to navigate the third era of go-to-market data: the First-Party Data Renaissance. This vision is about empowering organizations to master their data, harness AI, and operationalize insights to gain a sustainable competitive edge.
Key highlights:
- Building data mastery: The tools and strategies needed to handle growing data volumes, extract value, and react dynamically in a rapidly evolving AI-driven landscape.
- Three strategic pillars:
- Data supply chain management: Streamlining third-party data acquisition and operationalization with a buyer-centric approach, supported by innovations like automated acquisition and account hierarchy builders.
- Data fracking: Economically extracting and leveraging hard-to-access first-party data from unstructured, non-traditional, and community sources to separate signals from noise.
- AI integration: From embedding AI into automation to enabling custom AI-powered solutions tailored for specific use cases, Openprise is paving the way for accessible, actionable AI.
- AI-Agent technology: Introducing "AI Interns" to automate repetitive tasks, dynamically integrate AI tools, and build role-specific AI agents, simplifying complex processes without the need for in-house data scientists or engineers.
- Enhancing user experience: Leveraging AI for documentation automation, process optimization, and intuitive design to make every process more efficient and user-friendly.
Whether you're looking to streamline your data supply chain, unlock hidden data value, or embed AI across your operations, this roadmap provides a clear guide to future-proof your organization in the data-driven era.
Check out more sessions and resources here → Open24 Agenda
Don’t forget to like, comment, and subscribe for insights on leveraging data and AI to transform your operations!
#GoToMarketData #FirstPartyData #AIIntegration #Open24 #DataAutomation
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