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The KFC Double Down is Back! (in Canada)
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I thought I would give the new KFC Double Down sandwich a try.
It was really salty but I liked it. Thumbs Up!
Double Down 1 sandwich
Weight (g) 217
Calories 540
Total Fat (g) 30
Saturated Fat (g) 8.2
Sodium (mg) 1740
Here's the link to the nutrition guide...
Ken Domik
KBDProductionsTV
The new KFC Double Down sandwich is real! This one-of-a-kind sandwich features two thick and juicy boneless white meat chicken filets (Original Recipe®), two pieces of bacon, two melted slices of Monterey Jack and pepper jack cheese and Colonel's Sauce. This product is so meaty, there's no room for a bun!
Marketing:
KFC announced the Double Down in an April Fools' Day press release, and launched the item in the United States on April 12, 2010. It has been promoted via billboards and a TV commercial that says it has "so much 100-per-cent premium chicken, we didn't have room for a bun."
Originally a limited time offer that was supposed to end on May 23, 2010, KFC reversed course on May 19, 2010, stating that the item would remain available indefinitely. The chain cited its popularity in overall sales, as well as videos of people eating the Double Down becoming a YouTube sensation. Stephen Colbert even ate one on The Colbert Report, spurring the item's popularity even more.
On October 18, 2010, KFC restaurants in Canada began selling the fried version of the Double Down sandwich for a limited time. It was reported that on its launch date, a KFC in Victoria, British Columbia was sold out of Double Down sandwiches by as early as 2 PM PST. In French Canada, it is known as "Coup Double", roughly translated as "Double Hit". The sandwich was discontinued in Canada on November 14, 2010, but on 25 May 2011, KFC announced it was returning at least temporarily.
In November 2010, the Double Down sandwich was launched in select branches in the Philippines.
KFC in Australia started selling the Double Down (renamed "The Double") on March 30, 2011 for a limited time only. The Double was successful in Australia, although it was criticised for being unhealthy.
As of May 10, 2011, the Double Down is now available in New Zealand for an intended period of five weeks.
Sales:
From its April 12 nationwide launch through early July, a KFC spokesperson reported that the chain had sold 10 million of the sandwiches for a total of about US$50 million in revenue. An analyst said that figure accounts for 5% of KFC's sales in that time period, a figure insubstantial to KFC's financial bottom line.
A promotion used to market the product has generated some controversy.
In Canada, the sandwich quickly became KFC's best-selling new menu item ever, quickly selling over 350,000 sandwiches in less than 10 days. There were rumors that as of November 17, 2010, the Double Down would be discontinued on KFC menus in Canada, despite sales in excess of one million sandwiches, but they are currently still being sold in some restaurants across the country.
It was really salty but I liked it. Thumbs Up!
Double Down 1 sandwich
Weight (g) 217
Calories 540
Total Fat (g) 30
Saturated Fat (g) 8.2
Sodium (mg) 1740
Here's the link to the nutrition guide...
Ken Domik
KBDProductionsTV
The new KFC Double Down sandwich is real! This one-of-a-kind sandwich features two thick and juicy boneless white meat chicken filets (Original Recipe®), two pieces of bacon, two melted slices of Monterey Jack and pepper jack cheese and Colonel's Sauce. This product is so meaty, there's no room for a bun!
Marketing:
KFC announced the Double Down in an April Fools' Day press release, and launched the item in the United States on April 12, 2010. It has been promoted via billboards and a TV commercial that says it has "so much 100-per-cent premium chicken, we didn't have room for a bun."
Originally a limited time offer that was supposed to end on May 23, 2010, KFC reversed course on May 19, 2010, stating that the item would remain available indefinitely. The chain cited its popularity in overall sales, as well as videos of people eating the Double Down becoming a YouTube sensation. Stephen Colbert even ate one on The Colbert Report, spurring the item's popularity even more.
On October 18, 2010, KFC restaurants in Canada began selling the fried version of the Double Down sandwich for a limited time. It was reported that on its launch date, a KFC in Victoria, British Columbia was sold out of Double Down sandwiches by as early as 2 PM PST. In French Canada, it is known as "Coup Double", roughly translated as "Double Hit". The sandwich was discontinued in Canada on November 14, 2010, but on 25 May 2011, KFC announced it was returning at least temporarily.
In November 2010, the Double Down sandwich was launched in select branches in the Philippines.
KFC in Australia started selling the Double Down (renamed "The Double") on March 30, 2011 for a limited time only. The Double was successful in Australia, although it was criticised for being unhealthy.
As of May 10, 2011, the Double Down is now available in New Zealand for an intended period of five weeks.
Sales:
From its April 12 nationwide launch through early July, a KFC spokesperson reported that the chain had sold 10 million of the sandwiches for a total of about US$50 million in revenue. An analyst said that figure accounts for 5% of KFC's sales in that time period, a figure insubstantial to KFC's financial bottom line.
A promotion used to market the product has generated some controversy.
In Canada, the sandwich quickly became KFC's best-selling new menu item ever, quickly selling over 350,000 sandwiches in less than 10 days. There were rumors that as of November 17, 2010, the Double Down would be discontinued on KFC menus in Canada, despite sales in excess of one million sandwiches, but they are currently still being sold in some restaurants across the country.
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