The Absurd Psychology of Restaurant Menus

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Would people eat healthier if celery was called "cool celery?" James Hamblin investigates the logic of food names with Arthur Meyer, the co-author of FUDS: A Complete Encyclofoodia from Tickling Shrimp to Not Dying in a Restaurant.

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I have to agree. Just adding an adjective is enough to make a dish sound tastier.
"Flaky cod" and "Succulent duck" sound way better than just "duck" and "cod".
Writing "served with" also makes the dish sound way more fancy.

BenRangel

Would people be more interested or less if Pop-Tarts were called "Flat Rectangular Dough Squares Filled with Mostly Corn Syrup Covered with a Layer of Sugar and Food Coloring"? There's a lot of words in there. Using FUDS' logic, people should be really interested in ordering that on a menu.

robinmaibals

Panzanella Is a salad of soaked stale bread, onions and tomatoes that is popular in the summer. 🇮🇹

alberthessler

I love that Jame's youtube persona is Arthur Meyer's real personality

avab

Is it just me, or does everyone look about 16?
It's just me? Oh, okay.

Jezabel-in-Hell

"Why are you doing that, who cares?"
Geez. I actually like hearing about people's restaurant recommendations and dishes.
Sure, it's annoying if they're just rambling on about some closed or distant restaurant that no one will be able to visit. But if they're describing a good meal at a local restaurant I see it as a useful recommendation.

BenRangel

I like that good idea for a bad idea for a restaurant!

rachelattack

1:50, I love fried catfish. It might be because I grew up eating it, but aside from it being a little strong in favor it isn't that different from other fish. Though, if that bugs you, mix some mayonnaise and mustard(sriracha optional, but I like 1:1:1, makes a great spicy mayo for tuna sushi also) to dip it in, or season it with mustard powder before breading it with seasoned cornmeal/cornflour. Strong flavors for a strong fish...

EdwardThimbleHands

Another great episode. Were you blushing at the end? :-)

Zeyev

This video probably makes sense to people who don't have dietary restrictions and can get more than one item off the menu

e-jthompson

So true about the descriptions. It's amazing how so many restaurants don't do that more, it automatically makes it seem classier. People want to be wooed by their food

owenbrady

almost spit my coffee on banana johnson

jaranrudd

The guy on the right is an MD and a SENIOR EDITOR at the Atlantic? For reals?!

jbre

I for one don't go ordering food that I don't know what I'm getting. If I have to google it, it's too much of a hassle and I'd just get a safe option. I feel like there is a lot wrong with this video

aidanlam