Beyond Heritage with Xiao Zhan

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In anticipation of Gucci Cosmos, the House’s immersive archival exhibition travelling the world, Global Brand Ambassador Xiao Zhan takes a trip to where the story began in 1921—Florence. Guided by curator Maria Luisa Frisa, he visits the Gucci Archive situated in the historic Palazzo Settimanni in the Santa Spirito neighborhood of the city. There, he is introduced to the House’s iconic codes and holds the predecessors to today’s signature bags—Gucci Bamboo 1947 and Jackie 1961. They are the ephemera of Gucci, objects born with an exact purpose in a specific moment, but which later became fundamental for reconstructing the story of the brand.

Stay tuned for the next episode when he visits ArtLab, the House’s innovative center for prototyping leather goods and shoes to see the creation of signature designs.
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#XiaoZhan #샤오잔 #シャオ・ジャン #ရှောင်းကျန့် #TiêuChiến #เซียวจ้าน #肖战 ❤️

midmoonsun-iijk
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MAKING XIAO ZHAN THE GLOBAL BRAND AMBASSADOR FOR GUCCI IS THE BEST DECISION THEY HAVE EVER MADE💚💚💚

SRKIANEVER
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Will always support xiao zhan. Support the Gucci brand.

雨甘-bp
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I really love XiaoZhan's style. Classic. Handsome. Elegant. My dream husband from the East. #XiaoZhan #GucciCosmos #XiaoZhanxGucci

FeixiaXiao-tkfh
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Looking forward to Xiao Zhan and Gucci Cosmos in Shanghai, Xian Zhan in Gucci is perfect!

shellyisean
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Such a beautiful Gucci story with Xiao Zhan looking so handsome and charming! 😊❤❤❤

weiting
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He is so beautiful! What a perfect creation! Definitely a GUCCI material!

kenji_chua
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classy and full of elegance ... very handsome xiao zhan x gucci are perfect match, very nice story ❤❤❤❤❤❤❤❤

bethdecano
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Im in love with Xiao Zhan and Gucci' s collaboration ❤❤❤.

anhhuong
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Xiao Zhan is so charming! He looks so elegant in Gucci. His voice is so warm. Love Xiao Zhan.

Zzzttt
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XiaoZhan in GUCCI, so handsome ❤❤❤❤❤. 肖战与古驰的品牌调性出奇地相符,彰显品牌气质~I’m looking forward to the exhibition in Shang Hai 🎉

luciastudio
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Xiao Zhan speaks so eloquently! Can't wait to see more of him and Gucci!

yingyings
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GUCCI products are exquisite and Xiao Zhan's elegance and demeanour give the perfect complement to the brand's quality and amazing cuts.

vmemory
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Thank you so much Gucci for inviting Xiao Zhan ❤🎉

patriciavasquezcamargo
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😍Glad to see my Xiao Zhan🌹thanks Gucci✨

klxgg
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The treasures of Gucci, wow !
What an honour !
Visited by our treasure, Xiao Zhan ! 💖💖💖💖

rosalinephang
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Our Xiao Zhan is stunning , he is the best for ever

fadouakallouche
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Global Ambassador #XiaoZhan #XiaoZhanxGucci so perfect match!

iamphuonghien
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XiaoZhan and Gucci are the perfect blend. both are exquiste❤
#XiaoZhan
#XiaoZhanxGucci
#GucciCosmos

alicelen
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Very nice! So perfect for both of you, Xiao Zhan and Gucci!

deqtg