Alli Blum''s Tips for Getting Org-Wide Buy-In for The JTBD Framework

Alli Blum shares her expert insights on getting organizational buy-in for the Jobs To Be Done (JTBD) framework. Dive into discussions on understanding customer progress, building relationships for buy-in, and implementing JTBD with host Ramli John.

🔍 Timestamps:
0:00 - Introduction
2:15 - Finding joy in making new colleagues and friends
5:30 - Approaching situations from different roles and perspectives
9:45 - Leading by coalition and building a reason for change
14:20 - Taking decisive action and collaborating cross-functionally
18:50 - Introducing JTBD study and custom training workshop
23:10 - Aligning ICs with company strategy and reducing mutiny
27:40 - Playing the infinite game for career power
31:15 - Integrating the organization around customer progress
36:05 - Gaining buy-in through relationship-building and snippets of VOC data
40:30 - Using the JTBD framework to pitch ideas and gain momentum
45:00 - Understanding power dynamics for buy-in at different organizational levels
49:20 - The impact of the JTBD theory on career perspectives
54:00 - Addressing objections to adopting the JTBD theory