NYC DOT - Vision Zero - Speeding Ruins Lives :15

“Speeding Ruins Lives” is a new multi-platform public awareness campaign led by the NYC Department of Transportation that aims to reduce traffic related injuries and fatalities citywide. The campaign uses powerful imagery of pedestrians and cyclists in slow motion to show the impact of a crash paired with a direct call to action for drivers to slow down.

Video description: people fly across the screen in slow motion after being struck by a car. Coffee, groceries, a bike falls from their hands as they fall.