The story of Provenance - The blockchain startup revolutionising supply chains

Jessi Baker is the Founder of Provenance a UK startup using novel technologies like the blockchain to revolutionise supply chain transparency and product trust. Provenance works with suppliers, brands, and certifiers to enable every product to come with an open,
secure record of its journey and creation.

*The inclusion of company names and/or examples is intended strictly for discussion and inspiration and does not constitute an endorsement of the individual companies or their opinions by the UN Global Compact.

[zorrodp]

Impressed - and listened to On Your Farm (BBC Radio 4 today June 3rd 2018)

Future Food: Provenance

Provenance is an app that allows farmers and food producers to share the full story of their product’s origins with the consumer.

Using block-chain technology of the kind pioneered for online financialtransactions, the app tracks data about a product and its back-story - from origin, to processing, to the supermarket shelf. Shoppers can then scan a QR code on the packaging with their mobile phone, and find out exactly where and how their food has been made. This allows producers to share and promote their stories and practices, whilst giving consumers the option to make more informed choices.

Lucy Taylor finds out more from Provenance founder and CEO Jessi Baker - as well as learning how the app is working for farmers, on a visit to Eversfield Organic Farm in Devon.

This is the final programme showcasing the three finalists in the ‘Farming Today Future Food Award’ category of the 2018 BBC Food and Farming Awards.

See also Provenance:

"Our vision is that one day, every great product, whether a bottle of wine or a pair of jeans, will come with Provenance: accessible, trustworthy information about origin, journey and impact.

We’ve set out to build a network of honest businesses, and equip them with the tools they need to prove what matters most about their goods: from the source of their ingredients, to their impact on environment and society."

[hubertgrealish]

Great concept. Supply chains are so rusty, good angle and love to hear more.