What Makes a Winning Facebook Ad (Tips for Effective Ads)

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Hey! If you’re new to the channel, my name is Nick Theriot

I’ve been running Facebook ads since 2015 and have done over $50m in revenue for our clients. We work with various brands but the majority or e-commerce!

What Makes a Winning Facebook Ad (Tips for Effective Ads)

In today’s video, I dive into what makes a winning Facebook Ad.

I break down the components of a recent successful ad, highlighting the importance of calling out your ideal audience, showing what they want, and using curiosity to drive clicks. Learn how to structure your ads for maximum impact and why visuals matter more than words.

This video is packed with actionable insights for creating effective ads that spin and scale.

#Facebookads #facebookadvertising #facebookmarketing

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-Nick Theriot

[גיאדורעסקי-זט]

Hey Nick,
You've really changed my mind about marketing, and I appreciate that.
Regarding this video, my product has many benefits, and my audience's sophistication level is between 1 and 2. Are you suggesting I shouldn't describe my product's qualities and attributes in detail, but instead focus on the problem it solves, address customer desires, and spark curiosity? My original plan was to thoroughly showcase the product in the video.

[imaquaa]

Hi Nick, should i launch new DCT's containing different iterations of one video, or should i launch 3 different videos for testing? Thanks in advance!

[evilbunny]

Hi!

I made an active campaign and it shows it's active. I have money in the account and everything looks right but it's not spending any money or showing the ads to anyone. I am not sure why? Any idea or recommendations? 😕

Thanks :)

[amex]

Hey Nick,
Quick question about DCTs - how would you go about testing creatives for different placements?
In DCTs, it doesn't let me upload a different sized/aspect ratio creative for feed and story placements. What's the best way to go about this?

Thanks for all the value that you provide!

[leandrogarcia]

Hello Nick, a question: what would be the new structure of the Facebook ads campaigns, since the DCTs are going to be eliminated, do we create it the same as you explained but with a flexible format or should it be changed?

[IslamicPulse]

super valuable like all of your videos. Genius way to promote your own business and give a lot of value. Would wanna work one day with you for sure<3

[AceAdvice]

Hi Nick

Thanks for another banging video. I’m back again.

Quick question:

Hypothetically, if FB removes the DCT option…how would you alter this strategy to continue getting the results it gets

& is it true FB is removing DCT option soon? I saw the message on somone ad account…not sure if it was an FB bug

[Destroyyyer]

are you using a 9:16 video inside a 4:5?

[buckecom]

Hi Nick, Meta says this about creating a new campaign "New campaigns will use greater daily budget flexibility". My questions is, should we create our new dynamic creative adsets in a new campaign, instead of our old campaign that doesn't has as much budget flexibility?

[falamamamia]

Hi nick, do you use facebook advanced matching, if so are you using automatic or manual. and have you seen any noticeable differences between them?

[and]

hey Nick,

besides new ads taking up majority of spend and cpa, what other metrics like cpc/cpm, do you look at to let you know if a creative isn't good?

is there also any particular benchmark you like to aim for with those metrics?

[byredyre]

Hey Nick, how much do you pay your copywriters, and how many creative briefs do they produce per week?

[Legacy-Recovery]

Hi Nick, what is considered majority of spend? 50% of daily spend? Should any other ads under that amount be turned off? Like If 1 new ad takes almost all of the spend, should all the other ads be shut off? Thanks.

[NiallDermady]

Do you think these simple short and organic looking ads do better than like a 30 sec plus ad with voiceover that is typical from brands advertising on social media?

[pushaans]

Please make videos on operations and team management. Thanks in advance.

[jordanhanson]

How do you know when it’s the product and not just bad creatives/marketing? Say if it’s a new unproven product. Which most of us have to go through. Is it about just not being able to reach a profitable CAC after x ad spend?

[Roee_lifshitz]

Hey Nick, You showed the creatives that worked for you, what was the CPM? It was hidden by your picture LOL

[PaulCoul]

Hello Nick,
I have been watching your content for a while now and I'm going to join your mentorship program. However you said $100 per day ad spend is the minimum and I am at $50. Would I be accepted, I really think I could learn a lot.

[markhagen]

1. When calculating my target CPA, how many days of sales should I use to calculate my Average Order Value?
2. How often should I update my Average Order Value?

[HarelAvital]

just spent 65$ got no sales I'm glad I didn't make any sales my ads were low level shit