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Leaflet Distribution: Does Letterbox Advertising Even Work? 🤔
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Leaflet Distribution: Does Letterbox Advertising Work?
Need help with getting local customers and increasing your footfall, calls or clicks? Get in touch with the Leaflet Distribution Team
0208 935 5753
Why use leaflets?
Here are a few statistics taken from the Direct Marketing Association (DMA) website to answer the facts, stats and repeatedly asked questions regarding letterbox marketing and its productivity!
How effective is leaflet distribution, really?
According to DMA research, 62% of people take no notice of TV advertisements and either mute or change channel in order to avoid the ads. 81% of people also flick past press and magazine adverts.
What if the majority of consumers don’t appreciate receiving leaflets through their letterbox?
As many as 79% of recipients either keep, pass on to a friend, or glance over the contents of a leaflet distribution item.
Is direct mail worth the extra cost?
DMA’s research shows that door drops are glanced at by 78% of consumers, and 23% read them properly. The same stats for direct mail options include 79% and 32%. Leaflets with money-off coupons and use-in-store deals are kept by 33% of potential consumers.
Do consumers use services that are promoted through leaflet distribution?
71% of consumers believe that free samples, coupons and offers are useful for finding a service to suit their needs. 66% said the same for supermarket offers, 62% for money-off coupons and 47% for new product leaflets.
Do people respond to leaflet distribution?
The DMA’s research shows that 48% of consumers actually visited the shop advertised, requested extra information or bought a product after receiving a leaflet through their door.
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Need help with getting local customers and increasing your footfall, calls or clicks? Get in touch with the Leaflet Distribution Team
0208 935 5753
Why use leaflets?
Here are a few statistics taken from the Direct Marketing Association (DMA) website to answer the facts, stats and repeatedly asked questions regarding letterbox marketing and its productivity!
How effective is leaflet distribution, really?
According to DMA research, 62% of people take no notice of TV advertisements and either mute or change channel in order to avoid the ads. 81% of people also flick past press and magazine adverts.
What if the majority of consumers don’t appreciate receiving leaflets through their letterbox?
As many as 79% of recipients either keep, pass on to a friend, or glance over the contents of a leaflet distribution item.
Is direct mail worth the extra cost?
DMA’s research shows that door drops are glanced at by 78% of consumers, and 23% read them properly. The same stats for direct mail options include 79% and 32%. Leaflets with money-off coupons and use-in-store deals are kept by 33% of potential consumers.
Do consumers use services that are promoted through leaflet distribution?
71% of consumers believe that free samples, coupons and offers are useful for finding a service to suit their needs. 66% said the same for supermarket offers, 62% for money-off coupons and 47% for new product leaflets.
Do people respond to leaflet distribution?
The DMA’s research shows that 48% of consumers actually visited the shop advertised, requested extra information or bought a product after receiving a leaflet through their door.
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