How Mahindra Bolero Beat TATA Sumo and Became Rural INDIA's First Choice?

At this point in time, Mahindra is 4th largest car maker in the country and they sell their cars in urban India like hot cakes,
But do you know which car has made its name in rural INDIA, yes it's Bolero?

Bolero is the ultimate tough machine and is among the favorites of the Indians, so much so that it is the selling car from Mahindra

Hence, in this video, we have decoded actually what played in the favor of bolero

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[Shaurya]

Bolero is the one of the most reliable car we have ever owned we bought Mahindra Bolero camper 2003 model and its still With us🔥⚡

[kaushalendrarajput]

गाँव ki baraat is incomplete without Bolero😂.

[nachiketnaik]

Many automotive channel focus on "what" but your videos focus on "why?"....
That investigative style of narration is really awesome & makes us stick till the end of video ...👍👏👏👏🙏

[ruturajsarakte]

The main reason bolero became so successful was 10 seater bolero plus even when it discontinued my uncle bought one it cost 9 lakhs onroad in Maharashtra in 2019 that affordable it was . Also it is very reliable there was a bolero plus in my family it completed 2.5lakhs km without any major issues

[NimanyuRajAgrawal]

I have travelled in a shared Bolero of 9 people that too in the hilly terrain of Sikkim. The capabilities of this car is unmatched.

[PriyanshuV]

*Tata Sumo would be a competitor for Bolero if Tata had made right decisions at that time!*

[shubhambiswal]

Bolero is our family member from last ten years. 1st one was Bolero Special Edition & now we are using Bolero Power+ ZLX.
No one can replace Bolero.

[rd]

I m a police officer and I have used 8 different Boleros in different postings so far. Bolero is very prominent in our dept ...

[dickinharras]

Who saw the whole joint family in bolero 😂

[akarshroypalackal]

Mahindra's engines are very reliable...💪

[aniketpatil]

Mahindra need to focus on their production capacity
I've booked Thar with 1.5 year waiting

[yddhanth_]

Me - Prakash Gupta would never use dark Humour in his videos.

Meanwhile Prakash Gupta - 0:06

[jitendrasinghrajwar]

Man bolero is iconic as far as i remember this is the only vehicle I travelled in when i was a kid even today people in my town use it as taxi only bolero and mahindra maxx and we use to carry goods in the camper with kids from school who need little money to pay) but the funny thing is even today people call it TATA SUMO and it is so popular that even I say it SUMO aa gyi mahindra did a amazing job in the vehicle while TATA did amazing marketing

[MOHITRAGHUWANSHI-]

Love bolero and emotional 😭 2007 SLX and 2012 sle travel whole childhood bolero❤ more than 4lakh without issue old m2di engine 2523cc more then fortuner. And that turbo is more then jet engines sound

[SaiKiran-fpbi]

I can personally vouch for TUV 300 example, cuz my friend has booked it once for a outing trip (diesel) and before driving it my expectations were it's pickup and mileage baffled me...."bhai isey pickup ke sathsath ye engine ithna milega kayse de raha hai ?"🤔🤔🤔🤔

[Abhishek-xvle]

Please make a video on FORCE MOTORS on how and why they make engines for MERC, BMW, and ROLL

[amansahni]

We had tata indica 2005 model
Usmein itni problem thi plus very poor sales service ki meri family ne Aaj taak tata nahi li. Whereas, Mahindra se 6th car chal rahi hai . Undoubtedly, Mahindra played well

[mr.carhubz]

Aap k video bohot knowledge full hoti plz aap video thoda zaldi dala karo❤❤❤

[mahindra_thar_lover_]

Mahindra scorpio & Mahindra bolero ko launch hoke 23 sall ho gaye fir bhi Mahindra ne dis countunue nahi kiya 😮

[TunGsteN_._]

Bro knew what he was doing from 0:00 to 0:05 💀😭