How Maserati CEO Davide Grasso Electrified The Luxury Italian Automaker | Forbes

Since 2019, the former Nike executive has returned Maserati to profitability with a plan to produce a complete line of EVs by 2025—and possibly go public.

Maserati CEO Davide Grasso discusses his plans for the iconic brand’s future. Grasso unveils groundbreaking strategies in electric vehicles and luxury market, aiming to reposition Maserati at the pinnacle of automotive excellence.

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[erickjuma]

When you listen to top CEOs like Davide Grasso speak, you learn a lot.

[seashackf]

0:16 “go back to the brand roots”….. with SUV’s and electric? One of Maserati’s core characteristics has always been great sounding engines that the driver can hear and experience. Don’t ever lose that. It’s a large part of the feeling that you’re in something special.

[ballinrides]

I've had three Maserati's and ALL have been flawless for me.

[marcelhandsome]

A beautiful marque pleased that Maserati is going more mainstream and achieving record sales figures worldwide! at all-time high levels of quality! Lancia is also a brand to look out for and is being turned around interestingly has a new collaboration with Cassina the legendary Italian interior and furniture company plus some stunning concept cars.

[petersd]

Goodbye Maserati, it was nice knowing you...

[creativeartbyluvensky]

Doing my jogging yesterday morning I see the the SUV white Maserati of my neighbor reminded me to buy muy first one. I will have a red wine Maserati.

[ashwinbalu]

Make Maserati reliable 😂 the sales will follow

[sawdust]

No button and switches gives a sense of cheapness... look at VW and on the contrary at what Bugatti is doing with Tourbillon: a lot of mechanical element, switches, buttons and a way to hide the screen

[Desert_Rogue_Tanker]

I hate to say it but if you want quality, maserati please stop using the dodge switchgear

[sainta]

O knowledge about cars - Are they kidding?!!

[sawdust]

so it's an Alfa Romeo with make up?

[joestrickland]

Grasso build a heritage series and take 💵💵to the bank

[superchamp]

who is in their right mind buys Maserati ?

[johnsnow]

Maserati couldn’t build a reliable car before electric….now we have the Italians making electric cars 😂 this should be very comical in a year or two when the horn honks and windshield wipers go off when you press “lock” on your key fob😂

[autismandy]

Maseratis break down after 1 month
terrible car

[robinholmescnx]

Just like MX5 but not as reliable.
I'll stick to MAZDA and put a Masarati badge on it. Job done!🤣😂🤣😂🤣😂

[Gabriel-dngg]

5:10 Charlatan. Tesla is the first luxury brand to go full electric with an SUV. Ever heard of the Model X?

[henryhilljr]

There doing better they need to do more to separate themselves from that whole fiat Chrysler mix up. I get it's all sub brands and the umbrella is in Italy but that plastic American trash being associated w/ it ruins the brand for me. I still feel like their chasing volume and diluting the brand. I didn't buy one for that reason. I get that they need that FCA money but everyone that looks at that thinks fiat Chrysler now. The grecale electric is nice though. Designed well.