Disinformation explained | New Age of Disinformation: Why Silence No Longer Means Safety

Disinformation explained: What do you do when your business gets pulled into a mis- or disinformation narrative? Do you stay silent and wait to see if it goes away? Do you respond immediately, using the same crisis response handbook you’ve used for the past ten years?

From COVID conspiracy theories to stock market manipulations, 2021 calls for a more proactive – and more strategic – approach to defending your business from the very real consequences of online narratives. Anticipating these risks before they happen, analyzing them in the moment, and having a plan to act is critical.

Join this session to learn how the changing media environment is creating the perfect conditions for narratives (good or bad) to take root, how experts spot emerging narratives, and ways you can build a successful strategy for combating misleading narratives online.

Speakers:

Jennifer Granston, Chief Customer Officer & Head of Insights at Zignal Labs

Kaitlyn Rassi, Analyst, Zignal Labs

Founded in 1956, the Institute for Public Relations is a 501(c)(3) nonprofit foundation dedicated to fostering greater use of research and research-based knowledge in public relations and corporate communication practice.

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