Axe 'Burglar' spot via BBH London

BBH has launched a new campaign for client Axe/Lynx to launch the updated AXE hair styling range with a new proposition that brings the brand's unique promise of attraction to the category.

'First Impressions Count' highlights the importance of well styled hair when meeting that special someone for the first time. The work features style conscious guys taking their time to get their hair just right in unexpected scenarios, needless to say, the women of their affections are suitably impressed.

The campaign is running in Europe (including the UK) and will launch in North America on 26th May.