TikTok Challenges Google and Amazon with New Image Search Feature for Shopping -A Must-See Update”

TikTok is launching a new feature that aims to disrupt Google's and Amazon's dominance in the search and e-commerce markets. The feature, currently available to users in the United States and Southeast Asia, allows users to take or upload a photo to find similar products in TikTok Shop. This innovative tool, similar to Google's Lens, enhances the shopping experience by enabling image-based searches.

With over 15 million sellers worldwide and significant investments in platform safety, TikTok Shop is poised to become a major e-commerce player. By integrating advanced image search capabilities, TikTok hopes to keep users engaged and drive more sales through its platform. Despite facing potential regulatory challenges in the U.S., TikTok remains committed to expanding its e-commerce presence.

CREDIT : Aisha Malik Consumer News Reporter, TechCrunch
Aisha is a consumer news reporter at TechCrunch. Prior to joining the publication in 2021, she was a telecom reporter at MobileSyrup. Aisha holds an honours bachelor’s degree from University of Toronto and a master’s degree in journalism from Western University.