Noise Founder On Building A Bootstrapped Startup, IPO & Future Of Technology | FO 150 | Raj Shamani

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In today’s episode of Figuring Out, we have the founder of Noise, Gaurav Khatri in conversation with Raj Shamani. He is a brilliant entrepreneur who is passionate about futuristic and purpose driven technology. With his ideation, strategies and constant innovative ideas, Noise is today India’s no. 1 wearable brand.

In this episode we talked about how Noise went from getting a 1000 mobile case orders to making a revenue of more than 2000 crores over the years. He shared some common mistakes most entrepreneurs make during the start of their entrepreneurship journey and how they save themselves from making those mistakes. He walked us through his journey of getting the first break-through with Noise and what really worked for him. He talked about his experience of meeting Virat Kohli the brand ambassador of Noise and why he is an extraordinary athlete. We also talked about influencer marketing and how they are selected by brands. We also discussed how Noise beat boAt and became the no.1 company in wearables in India. He shared his insights on some big things that are coming in the tech industry like rings who have access to the entire ecosystem in your house and many such innovations.

At the end, we talked about predictive health, how and why consumption of smartwatches has increased in the last 3 years, what are some factors one should consider while buying smartwatches and many more topics like these. This episode will help you understand smartwatches and consumer psychology better. That’s it for today! Don’t forget to subscribe to our channel if you haven’t already, because we come up with new episodes every Wednesday and Saturday.

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Timestamps:

00:00 - Intro
02:09 - How did he start Noise?
10:05 - Revenue of Noise
12:29 - His reaction on Virat Kohli wearing Whoop
15:13 - Why brands take celebrities for marketing
18:40 - Why Noise made Virat Kohli their brand ambassador?
21:25 - Influencer marketing
24:36 - Noise Vs boAt
29:28 - Consider this before buying a smartwatch
33:31 - Role of tech in healthy lifestyle
36:10 - Future of tech products
42:02 - Insights about Indian consumers
48:22 - Successful bootstrapped businesses
50:44 - Is India still dependent on other countries?
52:07 - Why Noise is better than other brands?
53:44 - Is Noise launching an IPO?
55:28 - Conclusion

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About Raj Shamani
Raj Shamani is an Entrepreneur at heart that explains his expertise in Business Content Creation & Public Speaking. He has delivered 200+ speeches in 26+ countries. Besides that, Raj is also an Angel Investor interested in crazy minds who are creating a sensation in the Fintech, FMCG, & passion economy space.

To Know More,
Follow Raj Shamani On ⤵︎

Instagram @RajShamani

Twitter @RajShamani

Facebook @ShamaniRaj

LinkedIn - Raj Shamani

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#Podcast #FiguringOut #RajShamani

About Figuring Out
Figuring Out Podcast is a Candid Conversations University where Raj Shamani brings raw conversations with the Top 1% in India.

[rajangirase]

Wt is the tax on product of 100 Rs if the tax is 18% ?

[KonnectionBusiness]

Raj, the new generation is getting a lot to learn from your podcast and will get to learn a lot in future too. Thanks! ✌️🙏

[samitgurung]

I'm from Nepal. Whenever watch your podcast, it really helped alot about my thinking abilities. Wonderful and keep exploring and inspiring us..

[itisamarsharma]

the podcast is good but, if you start about the person's starting journey then it will be good for us to learn more, like what was their first job then how they decide to start this business like there should be some from personal life to job life then business life

[Nietzschian_Nihilist]

I had sent Noise neckband for replacement cuz it was stopped working (for 2nd time in 8 months) they took 1 and half months to replace it. Today, they delivered the replaced neckband.. and it was the wrong cheaper neckband.. no halp from the service centre or customer care..

This is the kind of product they make and service they provide..

[AuthenticInfo-mcic]

I think he suppressed the answers of most of questions compared to other guests.

[dashinggamerz]

I stands for!

#StopVivekBindra
#StopScamBuisness

❤❤For giys who spread knowledge rather than making population suicide!!

[fitwith_garry]

I loved to watch this show and I become aware of noise products . I didn’t thought how big noise brand is

[abhinavgarg]

Hi Raj, I really like your videos as I can relate to the questions and honest answers. One thing that I think is missed in this video is in the beginning of the video I was expecting a complete story of Noise founder's journey and his background so that I can understand where he is coming from. Other than that I liked the complete interview. Thanks! ~Abhinav

[digitaltech]

Okay tell me one thing where is the Quality in Noise? Earbuds worst, watch worse than that.. Simply import everything from china assemble in India is not sustainable buisness at all. Real Business man's care customers! They put aside profit and focus on Customer and real value products..You are just doing Hawabazi...Get customer reviews and work upon those things. Good luck

[Luxyhcanada]

I feel indian entrepreneurs are not that honest to tell inside. I lived in usa 🇺🇸 for a while, and I am very conscious & curious to figure out things that I don't know, so people in usa are amazing they tell you 100% truth.

[bhavishyakumar]

Thank you for making podcast in detail ☺️

[skullboyAhtwN]

Raj.plzz its a request..
Invite some more people like srijan pal ..like you did eariler
Bcz, we wanted to learn from.the greats in context of science subjects and space ...
Plzz, space is my favourite ...and do them and should talk about it for 2 hrss..
I never get bored when someone talk about space .
Dhanyawad

[DineshKumarK-mf]

Good timing & proper specialised product to the needs of the customer, it will grow more in another 5-10 years,

[Malik_realtor]

Raj, I believe noise is the quality brand of india and i can proudly say that I am a noise user since years. You are doing great job by inspiring youth and Indian public and I must say your channel add value in life with bunch of knowledge. #powertoyou

[atharrvv]

you are doing great raj !!!! just bring more wonderful guest on podcast !!!! love from pune bro...

[armansaifi_]

The value you are providing is just priceless. All we can say for what you asked in the outro is that we (at least I) really like the type of questions you ask to the interviewee. You should continue that way of asking questions and you may dig deep into the questions and concepts!👍❤

[priyas]

Great Indian brand !! With no funding wow ... They r doing their stuff n how!! Luvd it

[KandidReviews]

this is a great interview.

Raj one short suggestion, wait for the speaker to pause or complete his/her sentence. Some interruptions from you can be avoided.

I loved the insights shared and discussed about customer base and how they evolve over a period.

Thank you for this episode, Raj.

[e-mobistore]

not clearifieying noise journey, only in english not in hindi, but the good is he is sharing his knowledge properly