5 Etsy Alternatives for Online Marketplaces To Sell Crafts

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I've rounded up a list of the best Etsy alternatives that allow you to sell your goods on other websites or your own online store.

5 best Etsy alternatives for craft sellers

Website-building Etsy alternatives.

When you have a store on Etsy, or any third-party online marketplace, Etsy owns all of the data, which makes it hard to run advanced marketing campaigns (such as automated emails or retargeting ads) across all your sales channels.

In addition, if your business grows to the point where you want to convert from handmade production to outside manufacturing, your products will no longer be available to list on Etsy. Etsy prohibits reselling, except in the case of vintage items. These constraints make it hard to scale a startup business to the next level.

If you're a maker with crafts to sell who's looking at life beyond Etsy, building your own website may be the best Etsy alternative. An online store often makes for a great “home base”—a place where you own the content, data, and your customer list—and still gives you the option to leverage on other sales channels to supplement your revenue.

1. Shopify

Price: Monthly plans start at $29, plus transaction fees

Shopify's multi-channel solution is user-friendly, with hundreds of templates you can easily customize to reflect your branding. Shopify also lives on your custom domain name, which means you own your online store and customer list, and it offers flexibility with plans and pricing tiers to support a variety of business needs

Best for: Makers who are ready to get serious about their business and optimize for the most sales and profitability.

2. Squarespace
Price: Monthly plans start at $12, plus transaction fees, but to sell products you'll need one of the plans starting at $18/month. Squarespace offers a 14-day free trial for all of its websites.

Unlike Etsy, which charges listing fees for each product, Squarespace charges transaction fees on each sale when used as an Etsy alternative.

Best for: Entrepreneurs on a tight budget who want to invest the time into DIYing their ecommerce site.

3. Wix
Price: Monthly plans start at $23, plus transaction fees

Wix is a website builder with ecommerce abilities and user-friendly templates that make it easy to build a website with drag-and-drop editing. You can also customize the templates to match your branding and use your own custom domain.

Wix lets you track orders, accept PayPal and credit card payments, create promotional coupons, and set tax and shipping rules for different locations. Wix offers tiered monthly pricing plans as well as an active community, knowledge base, and phone support.

Best for: Small budgets and businesses that want to build their own ecommerce site before investing in a full build on a different platform.

Online marketplace Etsy alternatives
Owning your own website has a lot of benefits, but maybe you're looking for alternatives to Etsy as a marketplace. Sites like Etsy that serve as third-party marketplaces are a great way to give your goods more exposure. And selling on more than one can improve your chances of being discovered by new buyers. Different Etsy alternatives will attract different shoppers who may not find you if you limit yourself to one venue. It's good to go where the customers are.

4. Amazon Handmade
Price: Artists pay a 15% referral fee with a $1 minimum

Benefits of Amazon Handmade include shipping through Fulfillment by Amazon (FBA), no listing expiration, insightful analytics, and Amazon-sponsored ads.

Best for: Etsy sellers who want to give a boost to their sales.

5. Bonanza
Price: Sellers pay 3.5%–5% of the final sales price, including shipping, with a minimum of $0.55

Best for: Makers who want to reach a new audience and are willing to negotiate on prices.

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#etsy #shopify #amazonhome #bonanza #wix
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