✅ Explainer Video - Why Videos Work? | The Crea8ive Company

B2B Video Marketing is the man of the match that helps your business go viral in no time! An explainer video gets your business the much-deserved engagement, conversions, and popularity. People recognize you and your big idea! They love stories, and a video lets you narrate one effectively!
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Explainer Video Facts:

- A video has the exact same value as 1.8 million words do. That is the equivalent of 3,600 web pages! - Forrester Research

- 86% of the Internet audience is watching online video - that’s 183 million people! - Cisco

- If YouTube were a country, we’d be the third largest in the world after China and India. (YouTube Official Bog)

- Over 6 billion hours of video are watched each month on YouTube— that's almost an hour for every person on Earth. (comScore)

- Video increases the chance of a front-page Google result by 53 times! - Forrester Research

- Social video generates 1200% more shares than text and images combined – Brightcove

- Video on a landing page can increase conversion by 80% or more – Visually

- 65% of senior executives have visited a vendor’s website after watching their video. - Forbes

- People stay two minutes longer on your site if you have video - ComScore

- Viewers will stick around to watch a 30-second video from start to finish, but numbers tend to drop off if it’s any longer. - Wistia

- 62% of consumers are likely to have a poor perception of a company that publishes poor quality video – Brightcove

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Some popular examples:

- Old Spice’s sales have increased by 107 percent using viral video.

- Dropbox’s explainer video resulted in 5 million new customers and over $24M in revenue.

- Crazy Egg saw 64% raise in conversions post their start-up video.

- Dollar Shave Club got 12,000 customers in their first 2 days.

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