Obongjayar - Sugar

CREDITS
Director: Aidan Zamiri
Production Company: Object & Animal
Exec Producer: Morgan Clement
Producer: Pru Ainslie
Production Assistant: Harvey Moore
Production Assistant: Conor Kennedy

1st AD: Rose Lucas
2nd AD: Isobel Herbert
Runner: Kevin Chemuka

DOP: Jake Hunter
1st AC: Pete Wade
Camera Trainee: George Power
Grip: Steve Morgan
Grip Assistant: Karl Morgan

Gaffer: Oliver Craig
Sparks: Joey Rogers & Owen Whitehead

Sound Op: Charlotte Homeshaw

Costume Designer: Matilda Oliver
Costume Assistant: Nia Ashi

Production Designer: Douglas Green
Production Design Assistants: Alexandra Isaacs & Heloise Perignon

Hair & Make-up: Ezana Ove
Hair & Make-up Assistant: Temi Adele

Edit: MARSHEEN
Editor: Dave Davis
Edit Producer: Harriet Cawley

Post Production: OKAY Studio
VFX: OKAY Studio
Grade: Ruth Wardell @ OKAY Studio
Post Production Producer: Athene Xenia Aristocleous

Sound Mix: 750mph

Casting Director: Jinjo Casting

CAST
Girl: Eleni Neofytou

Audience:
Sascha Beaumont
Michaela Tranova
Nikolay Shulik
Isac Conde
Martha Garba
Lloyd Alara
Archie Taylor
Christall Adams Frampton
Emily Velverton

[Obongjayar]

The secret is out 😭😩 my biceps are my ghost writers 😅
Thank you Aidan, and everyone that made this video possible. Thank you to all of YOU for being here, and for your support of the album
Love u all 💗

[VictoriaOtunsha]

“Not too many options for my people so we pray” is the summary of being Nigerian.

[rotimi]

Artist(e)s like Obongjayar come once in a generation. And I'm glad I'm witnessing his artistry in my lifetime. ✨🙏🏽

[WaleSule]

Who thought this boy from Atekong will make it this far? HE DID. I think thats the message behind the music. For some failure is simply not an option, and no matter how much life beats you down, you just need to reach inside yourself and find love (for yourself and your craft). Find your sugar.

[charlesuko]

Once again, the world is in need of an entire film directed by this guy!!

[craetr]

I like that you're not afraid to be weird

[raheem]

lyrics 😘🧜🏽‍♂️
Good God (good God)
We come from nothing, nothing's promised
Break our bodies for this money
Hit that belly every day (day)
Not too many options for my people so we pray (pray)
Hustle, hustle, hustle, hoping one day we go pay (pay)
I wonder where the sun is, we've been standing in the rain
When di times bitter reach in deeper, find your

Sugar, sugar (su-su, su-su)
Sugar, sugar, sugar, sugar
Sugar, sugar (su-su, su-su)
Mhm, mhm
Find your sugar, sugar (su-su, su-su)
I say sugar, sugar
Mhm, mhm, mhm, mhm (su-su, su-su)

Suffer won't last forever
Khaki no fit be leather
Giving up is not an option for me
I won't slow down, life is hard
When it gets you low, reach inside your soul
Fight like no tomorrow
No go drown your head in sorrow
I've been working tirelessly
(I want it, I must have it)
Ain't nobody quite like me
(I'm from a different planet) uh
Way beyond all the pain I know
When my hands feel like letting go
Look inside yourself and find love
Find your sugar, find your

Sugar, sugar (su-su, su-su)
I say sugar, sugar, sugar, sugar
Sugar, sugar (su-su, su-su)
Mhm, mhm
Find your sugar, sugar (su-su, su-su)
I say sugar, sugar
Mhm, mhm, mhm, mhm (su-su, su-su)

Who thought (who thought)
This boy from Atekong would make it this far? (This far)
I took my pain and turned it into sugar
Go to battle, fight demons
I am not a loser
I am not a loser
Uh, true yarns (true, true)
If you no get money you be nuisance (go away)
If I don't do it for me, tell me, who for?
I no de talky too much
I get the bag and move on
I make the Devil U-turn

I found my sugar, sugar (su-su, su-su)
Sugar, sugar, sugar, sugar
Sugar, sugar (su-su, su-su)
Mhm, mhm
Find your sugar, sugar (su-su, su-su)
I say sugar, sugar
Mhm, mhm, mhm, mhm (su-su, su-su)

Sugar, sugar
Sugar, sugar, su-su, su-su
Sugar, sugar, yeaj
Find your sugar, sugar
Sugar, sugar, su-su, su-su
Sugar, sugar
Mhm, mhm, mhm

[nicholasogollo]

Obongjayar is so present yet so ahead of his time. I love your sound ❤❤

[chibuikee]

Lord I thank you for giving your children the ability to create melodies.

[ishisaki]

There is something very powerful about your music and you. I’m gathering the necessary strength to face the gone tough going. Many thanks Sir, wishing you the best. ~a 37yo Earthling

[triplea]

No matter what, his music always makes you feel whole inside ♡♡

[SmileyFaseMusic]

You got my goofy ass attention, blessings brother. Praying for you all as we are one ❤

[crownjohnson]

You have to listen to the music to the end . The African drums and the percussion given me that sugar sugar 😘😘😘 suuu suuu sugar sugar !

[walewax]

Baba, your creativity dey another level. God bless your hard work.🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥

[tochukwuudu]

Ahhh best song on the album, let’s fooooking gooo.

[emmanuelokine]

A work colleague introduced me to Obongjayar’s music and I gotta say he is a great discovery. Thanks Daniel 😜👍🏽

[NV-xfgj]

This music makes me so happy! My kids always break into dance when I play it!

[tabansi]

Took my pain and turned it into sugar ❤❤

[karnagefordayskdog]

maybe it doesn’t need to mean anything! maybe it’s just the feeling! yeeewww 🎉🔥🔥

[kreativekwame]

Masterpiece. Brilliant Creative Direction.