The Farmer's Dog: Forever 2023 Super Bowl Commercial

Watch our 2023 Super Bowl commercial that’s earned the top spot in USA TODAY’s 35th Ad Meter competition.

Any dog person knows-nothing matters more than more years together. And that’s what inspired us in making our latest TV commercial - celebrating the full, healthy, and happy lives we want all dog people to experience with their best friends. It's our love letter to dogs.

Watch Ava and Bear’s story in the video above.

[lillyb]

This is definitely my favorite commercial. Had me crying and missing my baby girl Ricca. Wish I could see her one last time. RIP my love.

[mikewolf]

I’m a 35 year old man and you absolutely devastated me with this commercial. I haven’t cried this hard since I lost my dog in 2007. What really got to me was when she started singing to him and we saw his life flash before his eyes. I used to sing to mine when he was a puppy while we cuddled. I just hope I gave him a good life. 😭💔

[Rosierx]

I didn’t even watch the superbowl, nor did I see any of the commercials. This ad just popped up on YouTube as I was watching something. I loved it so much that I looked it up & found it, just so I could comment how much I LOVE it ❤🥹🥲 Best commercial I’ve ever seen! 👏🏽👏🏽

[Funkbutterfly]

The genius of the ad is getting the POV of the dog at the end. We see ourselves through their eyes and realize not only how much they mean to us, but what we mean to them.

[natek]

Wow! I felt more in 60 seconds than I have watching some entire movies.

[METALCONIntl]

We lost our chocolate lab on Saturday, the day before the Super Bowl, and I couldn’t believe this commercial - how perfect and true it was, and mostly that it had a chocolate lab in it ❤️ Thank you for putting into a commercial what all is pet owners feel - unending and immense love for our furry friends

[alexissuarez]

I’m watching the Super Bowl right now and this came on and I immediately started crying. I just lost my chocolate lab 3 months ago. She lived a long life but I miss her so so much. 😔

[abbylund]

The end of this made me cry instantly dude it’s always the dog commercials 😭

[yourocmysox]

This ad has got me sobbing..The love I feel for my dogs knows no bounds. They are everything to me, and knowing one day we'll have to part from each other is devastating.

[SonyaDeviKumar]

Cried!!! I’m still crying!!! This applies for all furbabies. They are our everything & we are theirs. 🥲

[jonathanshumpert]

My son is completing his first classes at college, 4 hours away from home. His dog, which has been his best friend since 1st grade, is laying at my feet. My dog misses his boy. This commercial hits the emotions.

[CM-lrfh]

Brought tears, all I could think about is my dog that passed during June 2021. When he was sick with cancer, I remember thinking, "You are never a burden. I will always take care of you. Just tell me when you are ready to go and wait for me on the other side."

[alyssacornelius]

Ok- Halfway through the Super Bowl and this is by far the best commercial so far. I cried.

[lukadrien_lukanette]

You guys made my mom and I cry. Im still in tears and im literally hugging my 13 year old pomeranian mix with chihuahua. But best commercial ever. Thank you so much. I love it

[deadpool]

Our family got a chocolate lab puppy when I was 15, she lived 15 years before she crossed the rainbow bridge. Making the decision was one of the hardest things we had to do as a family. Using a chocolate for this commercial really tugged at my heart strings

[KewFace]

Lost my dog to cancer last year. This commercial really brought me to tears😢. “I’m going to love you forever” such a sweet commercial.

[AlMassinger]

My Eagles lost and I didn't cry. But this commercial reminded me of my Chcolate Lab Drake. It brought up all of the good and wonderful memories. The Eagles lost but i didn't cry. I saw this commercial and I cried. There is something so wonderful about chocolate lab pups and as they get older and become grayer they become your best friend and the wisest person you ever knew. Those eyes and the graying muzzle gets me every time.Thank you The Farmers Dog for a great memory.

[malindamuzi]

Because of the Farmer’s Dog food, my 14-year old blind deaf dog, Duncan, still sits on my lap at night. Perfect commercial.

[Zmargo]

Destoryed me. Lost both of my old boys a year ago this May. My mom would sing to them in that soft, sweet voice all the time. Instantly shattered my soul.

[lisakwaterski]

Ad Meter proclaimed this as the top rated Super Bowl ad when ranking this year's Super Bowl ads. Congratulations! 😊❤🐶🏈