What we do at Clozd | Win Loss Analysis

Every business needs to answer one basic question: “Why do we win and lose?”

Unfortunately, the answers can be elusive, leaving many organizations in the dark, forced to make critical business decisions based on assumptions, anecdotes, and data that’s either incomplete or inaccurate.

That’s why we built Clozd, a first-of-its-kind solution that helps businesses uncover the REAL reasons they win and lose.

Each time your sales team wins or loses a deal, Clozd triggers a feedback loop to determine what drove that outcome.

Using a dynamic mix of in-person and asynchronous interviews, we capture in-depth and unbiased feedback—directly from your buyers.

Our innovative platform then surfaces important trends and critical insights about why you win and lose.

These insights reveal your strengths and weaknesses, and they give you a detailed view of what matters most to your buyers.

As a result, you’re empowered to drive more revenue, build better products, increase retention, and make strategic decisions with confidence.

Need help getting started with your win-loss program?

Ready to talk to a win-loss expert?