Onitsuka Tiger: Facebook Places Campaign

Onitsuka Tiger were looking for an innovative campaign to launch their Facebook page and grow the community. Onitsuka Tiger were a major sponsor of the Sydney Bicycle Film Festival and wanted to promote their brand at the event in a fun and exciting way. With Facebook Places about to launch in Australia it was the perfect opportunity to execute the first Facebook Places campaign in Australia, leveraging the use of mobile phones at the festival and generating hype.